Fort George Brewery is announcing its search for a Marketing/Sales Director. The Marketing/Sales Director position oversees all efforts that drive sales and promote the brand, story, and culture of Fort George Brewery. Fort George Brewery is a growing company which operates two separate breweries (small-batch and production/packaging), a craft-only distributorship, two full-service destination restaurants, and a […]
Established in May of 2009, Dust Bowl Brewing Co. is fast approaching its ten year anniversary. And while the milestone is just around the corner, the growing company took last year to evaluate its industry positioning and brand development. “We knew 2019 was going to be a big year for us,” commented Brett Tate, founder […]
Our friends over at CODO Design wrote a really smart on design trends for 2018 in Craft Beer. Here is an excerpt: Craft beer in 2018 is off to a fun start: 6,000+ breweries, major trademark infringement lawsuits, more acquisitions and closings, more mixed culture beer, glitter beer(?), and the continued craze that is hazy-juicy-milkshaky-New Englandy IPAs. […]
Beer marketing is about beer and marketing. The main thing both of those have in common is people. If you want great beer or great marketing you need great people. At #BeerMarketing our goal is help beer people get better at marketing and to help marketing people get better at marketing beer. So enjoy an […]
On Feb. 1, Karl Strauss Brewing Company kicked off a month long celebration of 30 years pioneering craft beer with an impressive line-up of limited release beers, an epic party and retro merchandise. At the center of the festivities was a city declaration naming on Feb. 2— the anniversary date of KARL opening for business— […]
As part of a Super Bowl strategy that involved placing an ad in each quarter of the game, Bud Light utilized its medieval universe to point out that competitor Miller Lite utilizes “corn syrup” in two separate Super Bowl ads. Anheuser-Busch InBev used three Bud Light Super Bowl ads by Wieden & Kennedy New York to dramatize MillerCoors’ use of corn […]
Beer marketing is about beer and marketing. The main thing both of those have in common is people. If you want great beer or great marketing you need great people. At #BeerMarketing our goal is help beer people get better at marketing and to help marketing people get better at marketing beer. So enjoy an […]
Green Flash Brewing Company is kicking off 2019 with a new logo identity and packaging refresh, as well as a new lineup for the year ahead. The 2019 Green Flash portfolio features the highly anticipated return of the original 7.0 percent ABV West Coast IPA alongside new beers, returning fan favorites and special releases. As […]
I am a marketing geek. (And a coffee and beer geek)That means I get in a lot of philosophical discussions about marketing. I get into lively conversations with fellow marketing wonks about the details and the strategy of marketing. But I also tend to be an evangelist so I seldom shy away from hard discussions/arguments […]
Constellation Brands recorded a healthy 9.5% increase in net sales during its third quarter as its Corona and Modelo brands continue to drive growth. Viva Mexican Beer. Constellation Brands net revenue for the quarter were $1.97 billion as the firm’s beer division grew 16%. However, sales growth in the company’s wine and spirits segment was stagnant, up 0.4%. […]
