Molson Coors Launches New Branding and Packaging

Molson Coors has launched a ‘masterbrand’ for its Molson beer in Canada, featuring new packaging and branding. New cases, cans and bottles of Molson Canadian, Molson Export and Molson Dry will pay tribute to the brand’s Canadian roots and history, but in a forward-facing aesthetic. Partnering with design agency BrandOpus, Molson Coors […]

Citing negative volume trends in the U.S. and Canada, Molson Coors reported a 2.1 percent decline in net sales in 2018, according to yesterday’s full-year earnings report. In 2018, Molson Coors posted nearly $10.8 billion in net sales, down from more than $11 billion in 2017. Global brand volumes of Molson […]

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