With consumers increasingly choosing cans over bottles and zero sign of a slowdown in this market share shift, Heineken is refreshing its brand identity with a generous splash of its iconic green color and bold red star to help pop on shelves and at accounts. Heineken is introducing a brand-new […]
BeerBoard, the leader in real-time data, insights and consumer engagement for the hospitality industry, announced that Heineken USA has signed on as the company’s newest brewing partner. The move adds one of the world’s leading consumer product companies to BeerBoard’s growing client list. Heineken USA features industry-leading brands, including Heineken, Dos Equis […]
A really excellent writeup of how approached marketing with four different strategies. Exceprt below Heineken ranked #30 on Forbes’ list of top regarded companies. As of 2017, its full-year revenue is worth $23 billion! How did it became one of the most well-known beer brands in the world? In part, through creative […]
