HUGE NEWS! Position: Marketing Director Location: Boulder, CO Job Id: 3301 Avery Brewing Co. is a Boulder, Colorado based, family-owned craft brewery established in 1993. Avery produced ~55k bbls of beer in 2018 with a crew of 160 employees throughout the Restaurant, Production, Sales, & Admin areas. MARKETING DIRECTOR Purpose […]
COMPANY DESCRIPTION: We are a rapidly growing craft cider producer located in Sherborn & Leominster, MA. JOB DESCRIPTION: Work with our team developing and executing marketing efforts to build brand awareness. Target and manage effective sampling and promotional appearances. Contribute to social media content and online initiatives. Assist in the conception and production […]
Constellation Brands, Inc. a leading beverage alcohol company, has announced that Mike McGrew has been promoted to senior vice president, corporate communications. McGrew is responsible for providing leadership and strategic direction to the company’s communications teams, which develop and execute internal and external communication strategies designed to enhance Constellation’s reputation […]
Cause Marketing is one of the best ways to get a lot of attention. People are talking. Media is paying attention. And Chicago credibility is boosted, both at home and farther afield. (Never mind that the majority of Goose Island beer is made at Anheuser-Busch breweries around the country.) Hot on […]
In more great beer marketing people news Cascade Brewing has announced that Kirsten Karkanen will be taking on a new role of marketing associate for Cascade Brewing. Karkanen will be primarily responsible for managing the company’s social media platforms as well as working on design and graphics for the Cascade brand. […]
Peroni Nastro Azzurro, the premium Italian lager that has been bringing style to the world of beer for over 50 years and is the fastest-growing European import in the U.S. beer business, is embarking on its most significant global renovation in more than a decade. #packaging Inclusive of a modernized […]
Big Money spent on Super Bowl ads doesn’t nescisarily translate into big sales. Sometimes it’s an attempt to slow falling sales numbers. With Anheuser-Busch InBev (AB InBev) reportedly set to spend up to a record $34 million on eight commercials spanning a whopping 6.5 minutes of air time during the Super Bowl this year, a casual […]
So many beer festivals. So many beers. Whats an aspiring beer company to do? Do you attend/pour at many or just a few? Local or regional or national? Those deeper questions will be for another deep dive article. But for now these are 5 really excellent beer festivals you should […]
There is a great deal of myth and legend surrounding the idea of entrepreneurs. Investors love entrepreneurs because we make them lots of money. Of course we lose them lots of money even more often. Employees love entrepreneurs because they create jobs and a culture that is inspiring and exciting. […]
I am a marketing geek. (And a coffee and beer geek)That means I get in a lot of philosophical discussions about marketing. I get into lively conversations with fellow marketing wonks about the details and the strategy of marketing. But I also tend to be an evangelist so I seldom […]
