Social Media Stats
Stay On Top Of The Trends
We know how time-consuming it is to stay on top of social media trends. Our friends (and social media marketing experts) at Fandom Marketing have a constantly updated, always fresh social media stats page that will blow your mind. The Fandom Marketing team lives and breathes this stuff, so we’ve curated the best social media statistics here in one place. Bookmark this page for your next presentation, blog, white paper, or proof to your boss that social media is worth doing.
This is a SMALL excerpt of their whole massive, powerful stats list.
Business Blogging Stats
- Companies are 3 times as likely to see higher ROI on inbound marketing campaigns than outbound (HubSpot State of Inbound Marketing. 2015. hubspot.com)
- Companies that are prioritizing blogging are 13 times more likely to be increasing ROI year-over-year (HubSpot State of Inbound Marketing. 2014. hubspot.com)
- 82% of marketers are now using inbound tactics (HubSpot State of Inbound Marketing. 2014. hubspot.com)
- 25% of sales professionals are now using inbound marketing techniques to drive sales (HubSpot State of Inbound Marketing. 2014. hubspot.com)
- Marketers who are generating positive ROI focus on blogging, then SEO, and then content amplification, making getting found the top three priorities for inbound marketers (HubSpot State of Inbound Marketing. 2014. hubspot.com)
- Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog (HubSpot State of Inbound Marketing. 2012. hubspot.com)
Content Marketing Stats
- 15% of respondents listed content marketing as the second most exciting marketing opportunity of 2015 (Adobe/Econsultancy. Marketers’ Single Most Exciting Opportunity of 2015. marketingcharts.com)
- 77% B2C marketers are using content marketing (Content Marketing Institute. B2C Content Marketing 2015 Benchmarks, Budgets and Trends. contentmarketinginstitute.com)
- 60% of B2B marketers who have a documented content marketing strategy rate themselves highly in terms of content marketing effectiveness, compared with 32% of those who have a verbal strategy (Content Marketing Institute. 2015 B2B Content Marketing Trends—North America. contentmarketinginstitute.com)
- 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often (B2B Content Marketing: 2014 Trends—North America report. contentmarketinginstitute.com)
- According to B2B marketers, the average number of advertising methods they use to promote/distribute content is 3 (B2B Content Marketing: 2014 Trends—North America report. contentmarketinginstitute.com)
- 84% of B2B marketers say “brand awareness” is the most important content marketing goal to their organization (B2B Content Marketing: 2014 Trends—North America report. contentmarketinginstitute.com)
- 63% of B2B marketers say “website traffic” is the metric their organizations use to assess content marketing success (B2B Content Marketing: 2014 Trends—North America report. contentmarketinginstitute.com)
- With 60%, analytics emerges as the most effective source of marketing data used by respondents, ahead of website data at 45% and email data at 44% (Ascend2 and Research Partners. November 2014. marketingcharts.com)
- 93% of B2B organizations rely on content marketing for brand building and demand generation (Content Marketing Institute)
- Email remains the most popular lead generation channel, though, with 87% of survey respondents planning its use this year (Chief Marketer, B2B Lead Generation Survey. August 2014. marketingcharts.com)
- By far the most common way of using social for lead generation is by building relationships and awareness, with fewer looking to drive website traffic (Chief Marketer, B2B Lead Generation Survey. August 2014. marketingcharts.com)
- Content marketing has grown 67%, up from 53% as a popular lead generation channel, and webinars 44%, up from 29% (Chief Marketer, B2B Lead Generation Survey. August 2014. marketingcharts.com)
- 30% of total B2B marketing budgets are allocated to content marketing (B2B Content Marketing: 2014 Benchmarks, Budgets and Trends-North America, October 1, 2013. contentmarketinginstitute.com)
- 93% of the most effective B2B content marketers cite lead generation as a goal (B2B Content Marketing: 2014 Benchmarks, Budgets and Trends-North America, October 1, 2013. contentmarketinginstitute.com)
- On average, B2B marketers are using 5 social distribution channels, the most popular being LinkedIn (Twitter was the most popular the previous 2 years) (B2B Content Marketing: 2014 Benchmarks, Budgets and Trends-North America, October 1, 2013. contentmarketinginstitute.com)
- B2B marketers use an average of 12 content marketing tactics (B2B Content Marketing: 2014 Benchmarks, Budgets and Trends-North America. October 1, 2013. contentmarketinginstitute.com)
- 87% of B2B marketers are using social media to distribute content (B2B Content Marketing: 2014 Benchmarks, Budgets and Trends-North America. October 1, 2013. contentmarketinginstitute.com)
- Pinterest is being used by more than 25% of B2B marketers (B2B Content Marketing: 2014 Benchmarks, Budgets and Trends-North America. October 1, 2013. contentmarketinginstitute.com)
- The number of B2B marketers creating content in-house has risen from 38% to 56% from 2011-2012 (B2B Content Marketing: 2014 Benchmarks, Budgets and Trends-North America. October 1, 2013. contentmarketinginstitute.com)
