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Celebrity Beers Is Now A Thing. A Big Thing.

stone brewing beer marketing

So big that Popular Mechanics just wrote a really excellent article ranking and reviewing the top 17 celebrity beers. Yes that Popular Mechanics. And Yes they reviewed and ranked each one. 17 Celebrity Beers Ranked from Rockin’ to Rotten Can celebrities brew? Well, yes. The question is whether you’ll want to drink the results.  We’re […]

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How Do You Know What Customers Want?

beer marketing

I mean it literally. How do you know what customers want? When those poor, mistaken souls weakly blather that you simply mustgive customers what they want, how do they determine what it is precisely that customers want? Clearly they don’t ask them, at least not all of them. Here are some ways I could think of […]

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So \m/etal. Ball Debuts New Can Finishes.

beer can branding

According to FoodBev Media Ball Corporation is having a ball debuting some pretty sweet new colors, finishes and treatments for beer cans.  One of those new colors is called Day Glo. Ball’s Day Glo technology can allow for brighter designs to stand out in foodservice environments such as bars and pubs. Day Glo brings a […]

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When The Beer Gold Rush ‘Shovel Makers’ Go Belly-up. (All Hell Breaks Loose.)

dme brewing equipment

During the gold rush, it’s a good time to be in the pick and shovel business. Mark Twain Or so the conventional wisdom goes. But several very troubling no warning closures over the last 12 months of the ‘pick and shovel’ vendors of the craft beer gold rush, the brewery equipment manufacturers, has seemingly tossed […]

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Would You Capsule Your Beer? (Should You?)

craft beer

As a Coffee Geek I know that coffee capsule machines like the K-Cup and their ilk make ridiculously bad coffee at stratospherically high prices and with earth crushing amounts of waste. (trifecta achieved). As a Beer Geek I know that beer capsule machines like the… … WAIT WTF? a Beer capsule machine? Yeap Consumer juggernaut […]

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Could A Trademark Dispute Kill Your Most Popular Beer?

beer marketing trademarks yellow belly

Trademarks are serious business. Trademarks in consumer products like beer are even more serious. Getting it right can mean raging success. Getting it wrong can mean your cult beer that is driving your growth can embroil your brewery in a gut wrenching trademark dispute with Cease and Desist letters covering every surface. A recent article […]

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Sierra Nevada Brewing Brings Craft Beer Together

sierra nevada resilience craft beer marketing

Craft Beer has always been a very giving and open industry with breweries helping each other with ingredients, equipment, processes and almost anything else. And the brewing industry is rife with collaboration beers brewed by 2 or more breweries. But seldom do we get something as national and timely as what Sierra Nevada is doing […]

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