HUGE NEWS! Position: Marketing Director Location: Boulder, CO Job Id: 3301 Avery Brewing Co. is a Boulder, Colorado based, family-owned craft brewery established in 1993. Avery produced ~55k bbls of beer in 2018 with a crew of 160 employees throughout the Restaurant, Production, Sales, & Admin areas. MARKETING DIRECTOR Purpose of Position: Avery’s Keeper of […]
Summary: Anheuser-Busch is actively seeking a Market Development Manager position (Full Time) to support local program initiatives for Anheuser-Busch. The Market Development Manager will manage the execution of on premise programming in key accounts. A successful candidate has an: Ability to combine experience and insight to determine how to best meet program needs Ability to […]
COMPANY DESCRIPTION: We are a rapidly growing craft cider producer located in Sherborn & Leominster, MA. JOB DESCRIPTION: Work with our team developing and executing marketing efforts to build brand awareness. Target and manage effective sampling and promotional appearances. Contribute to social media content and online initiatives. Assist in the conception and production of marketing collateral. Visit with targeted […]
Constellation Brands, Inc. a leading beverage alcohol company, has announced that Mike McGrew has been promoted to senior vice president, corporate communications. McGrew is responsible for providing leadership and strategic direction to the company’s communications teams, which develop and execute internal and external communication strategies designed to enhance Constellation’s reputation with key stakeholders and support […]
From The Beer Institute Beer is a legal beverage meant to be consumed responsibly by adults of legal drinking age. Its origins are ancient, and it has held a respected position in nearly every culture and society since the dawn of recorded history. In the United States, beer is a product category with broad cultural […]
In more great beer marketing people news Cascade Brewing has announced that Kirsten Karkanen will be taking on a new role of marketing associate for Cascade Brewing. Karkanen will be primarily responsible for managing the company’s social media platforms as well as working on design and graphics for the Cascade brand. It seems that women are […]
ROYAL OAK, Mich. — Effective Jan. 14, 2019, ROAK Brewing Co. located in Royal Oak, Michigan has named Aaron Lanctot their new Vice President of Sales and Marketing. Lanctot comes to us from Blake’s Hard Cider where he served as Director of Sales for the past three years. Prior to that, he was a Regional […]
Beer marketing is about beer and marketing. The main thing both of those have in common is people. If you want great beer or great marketing you need great people. At #BeerMarketing our goal is help beer people get better at marketing and to help marketing people get better at marketing beer. So enjoy an […]
This is an excerpt from Peter Gasca in Inc Magazine. This is a fantastically insightful explainer of the differences between marketing, advertising and branding. Below is a small excerpt. Click at the end to read it in all its glory. “In order to explain and help others understand marketing–namely the differences between marketing, advertising, and branding–I ask […]
I am a marketing geek. (And a coffee and beer geek)That means I get in a lot of philosophical discussions about marketing. I get into lively conversations with fellow marketing wonks about the details and the strategy of marketing. But I also tend to be an evangelist so I seldom shy away from hard discussions/arguments […]
