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Beer Marketing People: Boston Beer Brings on New CMO

The Boston Beer Company, Inc. (NYSE: SAM) (the “Company”), brewers of Samuel Adams beers, announced today that Lesya Lysyj will be joining the Company as its Chief Marketing Officer in April, where she will have primary responsibility for overseeing the Company’s planning, development, and execution of its brand development, marketing, and advertising initiatives. She will […]

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Beer Marketing Jobs: DIGITAL MARKETING DIRECTOR – CANarchy

Description Objective This position will lead the digital marketing practice for the CANarchy Craft Brewery Collective. Working closely with our breweries, this role will be charged with developing and implementing a 360 digital marketing practice including social, content, media, search, and more. Reporting to the VP Marketing, the Director of Digital Marketing will be positioned […]

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Beer Marketing Job: Baja Brewing, Sales & Marketing Coordinator/Office Manager

We are looking for a motivated responsible person to manage our home office in Manhattan Beach, organize and run companies marketing events, and perform account relations.  This individual must be self-motivated, outgoing, and extremely likable.  Their responsibilities will include, but are not limited to the following:  Managing and preforming simple office duties at our office […]

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Beer Marketing Job: Cigar City, Marketing Manager

Description Objective The Cigar City Marketing Manager is a premier role at one the world’s most highly-regarded breweries. This position will oversee all marketing efforts on behalf of the brewery. Reporting directly to the COO, the Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans in order to attract new consumers, retain […]

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Brewery Marketing On A Budget

Valpak has a great little article on 5 marketing tips for creative marketers. : The craft beer scene has exploded in recent years, making up $26 billion of overall U.S. beer sales in 2017 alone. This rise in popularity has contributed to a rise in the number of breweries across the country. With over 6,300 breweries in the United […]

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Beer Marketing Jobs: Graphic Designer/Marketing Coordinator – Elite Brands CO

ABOUT US: Elite Brands of Colorado is a company with a lifetime of experience in the alcoholic beverage distribution industry. Nationally recognized as the 2017 “Craft Beer Wholesaler of the Year”, we consider it an honor to represent the finest producers of beer, wine, and spirits from around the world throughout Colorado. ABOUT YOU: We […]

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Beer People: Constellation Brands Brings in New VP of Digital Marketing

constellation brands

Constellation Brands, Inc., a leading beverage alcohol company, announced that Karena Breslin has been promoted to senior vice president, digital and media. In her new role, Breslin will provide leadership and strategic direction to Constellation’s media, e-Commerce, digital marketing and marketing technology teams, continuing to drive best-in-class results for Constellation’s brand marketing efforts in beer, […]

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How Heineken Used Marketing To Become A Top Global Brand

heineken beer

A really excellent writeup of how approached marketing with four different strategies. Exceprt below Heineken ranked #30 on Forbes’ list of top regarded companies. As of 2017, its full-year revenue is worth $23 billion! How did it became one of the most well-known beer brands in the world? In part, through creative marketing campaigns that resonate with […]

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Beer Marketing Jobs: Odell Brewing Hiring a Marketing Project Manager

Since 1989, the culture of family and collaboration has thrived, fostering a brewery full of beer-centric people. It is this passion for beer that inspires Odell Brewing to create quality, hand-crafted and innovative brews. Odell Brewing is committed to providing exceptional service to its customers while making positive contributions to their co-workers and community through […]

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Beer Marketing Jobs: Marketing Manager ECLIPTIC BREWING

Ecliptic Brewing is Hiring a Marketing Manager Position Title: Marketing Manager Supervisor: OwnerFLSA Status: Exempt Wage Grade: Salary Supervisory: Some shared employees with Sales Manager  Position Description: The Marketing Manager is responsible for developing marketing and communication plans through different mixed media marketing tactics including social media, on and off-site events and in alignment with the […]

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