When Gary Fish founded Deschutes Brewery 30 years ago in the town of Bend, Oregon, less than 100 craft breweries dotted the landscape. Today, the pioneering brewery is the tenth largest craft brewery in the country. It is also one of the most influential, based on the success of its defining legacy beers: Black Butte […]
Beer marketing is about beer and marketing. The main thing both of those have in common is people. If you want great beer or great marketing you need great people. At #BeerMarketing our goal is help beer people get better at marketing and to help marketing people get better at marketing beer. So enjoy an […]
Peachtree Packaging & Display, a brand caretaker that designs and manufacturers custom, semi-permanent/corrugated and permanent point of purchase (POP) and Direct to Consumer Experiential Packaging graphic packaging solutions, is now the exclusive manufacturer of Recycooler, a reusable and recyclable, earth friendly cooler made from a minimum of 60 percent post-consumer product and printed with soy based […]
Cannabiniers, a beverage, technology & brand management company revolutionizing the cannabis industry with first-to-market, patented, safe, natural and fast acting infusion technology, today announced the expansion of its line of non-alcoholic cannabinoid infused craft “Cannabier,” Two Roots Brewing Co, to California. Two Roots will be offered in both THC-infused and full spectrum CBD-infused options and will be […]
Bud Light became the first beer in the United States to add a comprehensive on-pack serving facts and ingredient label, with the unveiling of a new secondary packaging design that will hit stores in February. In every aspect of their lives, people are demanding more and more transparency, and Bud Light wants beer drinkers to […]
In more great beer marketing people news Cascade Brewing has announced that Kirsten Karkanen will be taking on a new role of marketing associate for Cascade Brewing. Karkanen will be primarily responsible for managing the company’s social media platforms as well as working on design and graphics for the Cascade brand. It seems that women are […]
HAMPTON, Va. — Brent Miles, former Head Cidermaker of Sly Clyde Ciderworks and original Head Cidermaker at Seattle Cider Company, announced that he is starting a new venture — Brown Hat Consulting. Brown Hat will provide consulting for the craft cider industry, specializing in helping new cideries, as well as breweries looking to expand into cider, […]
Beer marketing is about beer and marketing. The main thing both of those have in common is people. If you want great beer or great marketing you need great people. At #BeerMarketing our goal is help beer people get better at marketing and to help marketing people get better at marketing beer. So enjoy an […]
Levante Brewing Company, one of Chester County, Pennsylvania’s popular craft breweries announced the launch of “Mercury,” an innovative craft beer delivery service, providing freshly canned beer to Pennsylvania residents 21 years of age or older. Levante, which prides itself on having brewed well over 300 unique beers including traditionally brewed lagers, pilsners and IPAs as […]
I am a marketing geek. (And a coffee and beer geek)That means I get in a lot of philosophical discussions about marketing. I get into lively conversations with fellow marketing wonks about the details and the strategy of marketing. But I also tend to be an evangelist so I seldom shy away from hard discussions/arguments […]
