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Beer Marketing Jobs: Fort George Brewing Director of Marketing

Fort George Brewery is announcing its search for a Marketing/Sales Director. The Marketing/Sales Director position oversees all efforts that drive sales and promote the brand, story, and culture of Fort George Brewery. Fort George Brewery is a growing company which operates two separate breweries (small-batch and production/packaging), a craft-only distributorship, two full-service destination restaurants, and a […]

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Beer Sponsorships: Boulevard Brewing Co. Signs Royals Whit Merrifield to Sponsorship Deal

Boulevard Brewing Company, the Midwest’s largest craft brewery, has announced details of the first endorsement of a craft beer by a Major League Baseball player. Kansas City Royals’ second baseman and outfielder Whit Merrifield will star in Unfiltered Whit, a campaign for Boulevard’s classic Unfiltered Wheat Beer. The campaign includes advertising, merchandise, a sweepstakes and […]

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Beer Branding: The Brew Kettle Announces Branding Refresh

Strongsville, Ohio-based brewery The Brew Kettle made multiple announcements. First, they will begin transitioning their lineup of beers from 12 oz. bottles to 12 oz. cans, with a complete branding refresh. The brewery hired Ohio-based artist Clint Davidson to lead the updated designs. The first release of new cans hit the Cleveland market last week with the […]

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Beer Branding: Perrin Brewing Company Refreshes Brand

Perrin Brewing Company has announced an exciting design update. The refresh kicked off in January, with the introduction of a sleek new logo, which was followed by updated cans and secondary packaging. All redesigned packaging across the brewery’s line-up of liquids is now appearing on shelves across Michigan. Perrin began crafting high-quality and consistent beer […]

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Beer Packaging: Ninkasi Brewing Company

ninkasi-packaging

Fresh off of their majority share sale, Ninkasi Brewing is revamping their beer packaging. Ninkasi Brewing Company, an independent craft brewery based in Eugene, Oregon, has refreshed the packaging for its bottle beer lineup to match the new brand vision rolled out last year with the introduction of Ninkasi beer in cans. The new packaging […]

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Stella Artois Debuts New Limited-Edition Packaging for Wimbledon

AB InBev’s Stella Artois is partnering with UK tennis championship Wimbledon to create limited-edition packaging which promotes the tournament. The redesigned packaging will be introduced from 7 May – 12 July across the brand’s product range, including its 330ml bottles, 440ml cans and bottle packs. Stella Artois claims that the “sleek” design of the packs […]

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Molson Coors Launches New Branding and Packaging

molson coors

Molson Coors has launched a ‘masterbrand’ for its Molson beer in Canada, featuring new packaging and branding. New cases, cans and bottles of Molson Canadian, Molson Export and Molson Dry will pay tribute to the brand’s Canadian roots and history, but in a forward-facing aesthetic. Partnering with design agency BrandOpus, Molson Coors said it aims to highlight […]

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