In the spring of 2019, Snake River Brewing in Jackson Hole, Wyoming celebrated 25 years of opening its doors and slinging beers. In celebration of this milestone, Snake River Brewing has announced a rebrand that will impact the visual look of the logo, can art, tap handles, website and merchandise. Stylist choices for the rebrand […]
Strongsville, Ohio-based brewery The Brew Kettle made multiple announcements. First, they will begin transitioning their lineup of beers from 12 oz. bottles to 12 oz. cans, with a complete branding refresh. The brewery hired Ohio-based artist Clint Davidson to lead the updated designs. The first release of new cans hit the Cleveland market last week with the […]
Perrin Brewing Company has announced an exciting design update. The refresh kicked off in January, with the introduction of a sleek new logo, which was followed by updated cans and secondary packaging. All redesigned packaging across the brewery’s line-up of liquids is now appearing on shelves across Michigan. Perrin began crafting high-quality and consistent beer […]
Established in May of 2009, Dust Bowl Brewing Co. is fast approaching its ten year anniversary. And while the milestone is just around the corner, the growing company took last year to evaluate its industry positioning and brand development. “We knew 2019 was going to be a big year for us,” commented Brett Tate, founder […]
Molson Coors has launched a ‘masterbrand’ for its Molson beer in Canada, featuring new packaging and branding. New cases, cans and bottles of Molson Canadian, Molson Export and Molson Dry will pay tribute to the brand’s Canadian roots and history, but in a forward-facing aesthetic. Partnering with design agency BrandOpus, Molson Coors said it aims to highlight […]
Our friends over at CODO Design wrote a really smart on design trends for 2018 in Craft Beer. Here is an excerpt: Craft beer in 2018 is off to a fun start: 6,000+ breweries, major trademark infringement lawsuits, more acquisitions and closings, more mixed culture beer, glitter beer(?), and the continued craze that is hazy-juicy-milkshaky-New Englandy IPAs. […]
This is an excerpt from Peter Gasca in Inc Magazine. This is a fantastically insightful explainer of the differences between marketing, advertising and branding. Below is a small excerpt. Click at the end to read it in all its glory. “In order to explain and help others understand marketing–namely the differences between marketing, advertising, and branding–I ask […]
Manayunk Brewing Company (MBC), located on the Schuylkill River in Philadelphia is announcing a complete can rebranding along with their 2019 release calendar. MBC has had a variety of label designs over the years that varied from flavor to flavor. With a rebrand in mind, Head Brewer Evan Fritz wanted to keep a consistent look […]
JOB DESCRIPTION Director of Brand & Marketing – Crooked Hammock Crooked Hammock Brand OverviewLaunched in 2015, Crooked Hammock Brewery is a brand geared towards lovers of the ‘Backyard Beach Escape’ and lovers of the coastal lifestyle. As we define it, Backyard Beach Escape evokes the feeling of your trip to a beach getaway where you […]
Deschutes Brewery, the tenth largest craft brewery in the U.S. and family and employee owned since 1988, welcomes Neal Stewart, former VP of marketing at Dogfish Head Craft Brewery in Milton, Delaware. Stewart joins the leadership team in Bend as the new VP of marketing, bringing nearly two decades of craft beer industry and consumer-packaged […]
