Manchester-based ShinDigger Brewing Co has partnered with Cepac to create sustainable packaging for its full product range. ShinDigger approached Cepac, the corrugated packaging producer, to develop a shelf-ready, sustainable product for the brand’s 12-packs of 440ml cans. In a move to reduce its impact on the environment, the brewer has replaced a tray and shrink […]
Michael Tonsmire is a tour de force in the sour beer world. His bio is short but sweet. The Mad Fermentationist, beer blogger. Co-founder @SapwoodCellars. Author of American Sour Beers: Innovative Techniques for Mixed Fermentation. http://themadfermentationist.com He also created this very useful, constantly updated poster to track all th various shades of grey in the […]
Stay On Top Of The Trends We know how time-consuming it is to stay on top of social media trends. Our friends (and social media marketing experts) at Fandom Marketing have a constantly updated, always fresh social media stats page that will blow your mind. The Fandom Marketing team lives and breathes this stuff, so […]
AB InBev’s Stella Artois is partnering with UK tennis championship Wimbledon to create limited-edition packaging which promotes the tournament. The redesigned packaging will be introduced from 7 May – 12 July across the brand’s product range, including its 330ml bottles, 440ml cans and bottle packs. Stella Artois claims that the “sleek” design of the packs […]
An industry association of 22 Japanese craft beer makers has launched a US marketing campaign as it aims to showcase the “authenticity, richness and unique flavour profile” of its craft beer offer. The ‘Drink in a New Language’ initiative is being carried out by association Japanese Craft Beer and JFOODO (Japan Food Product Overseas Promotion […]
Let those thoughts of summer sun, fun, pool parties, barbeques and beach days begin, because Dunkin’ and Harpoon Brewery have collaborated to create the ultimate summer sipper. Following their first partnership last fall, the two beverage brands are back together, now introducing a new, limited edition coffee-inspired beer – Harpoon Dunkin’ Summer Coffee Pale Ale […]
Boulder, Colo.—The Brewers Association (BA)—the not-for-profit trade group representing small and independent craft brewers—today released its annual lists of the top 50 producing craft brewing companies and overall brewing companies in the U.S., based on beer sales volume. Of the top 50 overall brewing companies, 40 were small and independent craft brewing companies.1 “Although the market has grown more […]
Winners were announced this evening for the 2018 World Beer Cup Awards. The largest competition to date, the awards were presented by the Brewers Association at the conclusion of the Craft Brewers Conference & BrewExpo America® at Music City Center in Nashville, Tenn. View the awards highlights and stats here. FULL LIST BELOW Category 1: American-Style Wheat Beer […]
Global Beer Packaging Market 2017-2021 is latest research study released by HTF MI evaluating the market status, highlighting opportunities, risk analysis, and leveraged with strategic decision-making support. The market Study is putting a lot of emphasis on regulatory issues, macro-economic influencing factors, key market trends and growth drivers that are changing the market dynamics of Global […]
Big Money spent on Super Bowl ads doesn’t nescisarily translate into big sales. Sometimes it’s an attempt to slow falling sales numbers. With Anheuser-Busch InBev (AB InBev) reportedly set to spend up to a record $34 million on eight commercials spanning a whopping 6.5 minutes of air time during the Super Bowl this year, a casual observer may conclude that everything’s up in […]
