The camera pans across a dark, smoky club, where beautiful women surround a bearded man who regales listeners with tales of his manly deeds. Images flash of the man arm wrestling a South American dictator, saving a bear from a trap, capturing an enormous fish to the delight of his female companion – this is […]
Beer marketing is about beer and marketing. The main thing both of those have in common is people. If you want great beer or great marketing you need great people. At #BeerMarketing our goal is help beer people get better at marketing and to help marketing people get better at marketing beer. So enjoy the […]
Beer marketing is about beer and marketing. The main thing both of those have in common is people. If you want great beer or great marketing you need great people. At #BeerMarketing our goal is help beer people get better at marketing and to help marketing people get better at marketing beer. So enjoy the […]
Brewers Association always has excellent data! They recently wrote an article about the growth of #craftbeer in the US. Lot’s of data, lot’s of stats and interesting results. Here is an excerpt. As the number of farm and rural breweries has grown, I’ve recently gotten several inquiries about whether rural breweries have increased in popularity […]
The Three Tier Distribution System Has Been In Place Since Prohibition. A recent joint announcement from two very interesting alcohol distribution disruption companies, Republic National Distributing Co (RNDC), and Liberation Distribution (LibDib) that they have formed a strategic alliance and will be working together is a potentially big deal. For starters, RNDC is the second […]
Not every marketing job is created equally.Sometimes you get the glorious top of the pyramid in marketing land where you have a brilliant story just waiting to be told, backed by a fantastically great product that everyone wants. Other times you are on the bottom of the slag heap. You have no story or worse […]
So big that Popular Mechanics just wrote a really excellent article ranking and reviewing the top 17 celebrity beers. Yes that Popular Mechanics. And Yes they reviewed and ranked each one. 17 Celebrity Beers Ranked from Rockin’ to Rotten Can celebrities brew? Well, yes. The question is whether you’ll want to drink the results. We’re […]
I mean it literally. How do you know what customers want? When those poor, mistaken souls weakly blather that you simply mustgive customers what they want, how do they determine what it is precisely that customers want? Clearly they don’t ask them, at least not all of them. Here are some ways I could think of […]
According to FoodBev Media Ball Corporation is having a ball debuting some pretty sweet new colors, finishes and treatments for beer cans. One of those new colors is called Day Glo. Ball’s Day Glo technology can allow for brighter designs to stand out in foodservice environments such as bars and pubs. Day Glo brings a […]
Constellation Brands is well known in the beer and wine industry. (especially after buying Ballast Point Brewery for $1 BILLION). Now Constellation is taking a major step forward in driving the industry to be the way they want it. Instead of waiting to buy established brands (and paying a premium) Constellation, through its venture capital […]
