Bell’s Double IPA joining year-round lineup; exclusive, new releases coming to its General Store   COMSTOCK, Mich. – Two brand new Bell’s beers have been announced for 2019, but Bell’s Brewery has more in store for craft beer fans this fall. Michigan’s largest independent craft brewery is proud to announce the addition of Hopsoulution, one […]

Ok, so I have kids.  A few of them.  Ok, a lot of them.  And I like beer.  And I admit that while maybe I’m not as cliche as the hipster with a waxed mustache and a dog who visit a brewery, I am the other stereotype of a 40 year old ‘cool dad’ who […]

Sites like indiegogo and Kickstarter have truly changed the way that marketing and commerce work in today’s marketplace.  You can float ideas and see if they’re good or bad.  You can test whether people believe what you believe.  And ultimately, you can create cash without giving up any equity. Let’s review that last point one […]

I just got a new brewery investor proposal from a group of guys with a lot of passion as well as a great idea.  They’re bootstrapping their new brewery concept.  They’ve scrapped together almost enough cash to buy their equipment.  They’re intellectual property (IP) is pretty good and their concept of distinguishing themselves from their […]

As a marketer, I have attended various conferences in the last year. Actually, I’ve been pretty busy when it comes to conferences! Here is a list of everywhere I’ve been over the last year: May 2015, San Diego $2000 (free if you’re on EO Board) Global Leadership Conference (GLC), hosted by Entrepreneur Organization (EO). I […]