Today, White Claw Hard Seltzer – the number one selling hard seltzer in the nation1 – announced its plans to serve as the first-ever hard seltzer sponsor of the Kentucky Derby. As the category leader with 54 percent share, volume and velocity within the hard seltzer space2, White Claw will celebrate the event’s many traditions […]
Athletic Brewing Company is proud to announce that they have partnered with the AVP (Association of Volleyball Professionals) Pro Tour to sponsor five tournaments nationwide this season. With 35 years of experience bringing the highest level of volleyball to their fans, Athletic is excited to now offer them the highest level of refreshment. The only […]
Stay On Top Of The Trends We know how time-consuming it is to stay on top of social media trends. Our friends (and social media marketing experts) at Fandom Marketing have a constantly updated, always fresh social media stats page that will blow your mind. The Fandom Marketing team lives and breathes this stuff, so […]
Established in May of 2009, Dust Bowl Brewing Co. is fast approaching its ten year anniversary. And while the milestone is just around the corner, the growing company took last year to evaluate its industry positioning and brand development. “We knew 2019 was going to be a big year for us,” commented Brett Tate, founder […]
AB InBev’s Stella Artois is partnering with UK tennis championship Wimbledon to create limited-edition packaging which promotes the tournament. The redesigned packaging will be introduced from 7 May – 12 July across the brand’s product range, including its 330ml bottles, 440ml cans and bottle packs. Stella Artois claims that the “sleek” design of the packs […]
Molson Coors has launched a ‘masterbrand’ for its Molson beer in Canada, featuring new packaging and branding. New cases, cans and bottles of Molson Canadian, Molson Export and Molson Dry will pay tribute to the brand’s Canadian roots and history, but in a forward-facing aesthetic. Partnering with design agency BrandOpus, Molson Coors said it aims to highlight […]
Scottish craft beer maker BrewDog is repackaging its flagship Punk IPA as Pink IPA in time for International Women’s Day. The beer was supposed to raise further awareness of equal pay and throw humour on many food and drink brands’ unimaginative way of appealing to women. The pink label and the name Pink IPA, BrewDog […]
Let those thoughts of summer sun, fun, pool parties, barbeques and beach days begin, because Dunkin’ and Harpoon Brewery have collaborated to create the ultimate summer sipper. Following their first partnership last fall, the two beverage brands are back together, now introducing a new, limited edition coffee-inspired beer – Harpoon Dunkin’ Summer Coffee Pale Ale […]
Avery Brewing Co. has announced an expanded partnership with Mahou and Founders Brewing Company, who are now coming on together as 70% majority investors and long-term strategic partners in the brewery. The objective of this deepening investment is to continue promoting the organic growth of Avery Brewing, strengthening its position in Colorado and expanding its […]
Our friends over at CODO Design wrote a really smart on design trends for 2018 in Craft Beer. Here is an excerpt: Craft beer in 2018 is off to a fun start: 6,000+ breweries, major trademark infringement lawsuits, more acquisitions and closings, more mixed culture beer, glitter beer(?), and the continued craze that is hazy-juicy-milkshaky-New Englandy IPAs. […]
