Cause Marketing is one of the best ways to get a lot of attention. People are talking. Media is paying attention. And Chicago credibility is boosted, both at home and farther afield. (Never mind that the majority of Goose Island beer is made at Anheuser-Busch breweries around the country.) Hot on the heels of Goose Island’s wildly […]

Global Beer Packaging Market 2017-2021 is latest research study released by HTF MI evaluating the market status, highlighting opportunities, risk analysis, and leveraged with strategic decision-making support. The market Study is putting a lot of emphasis on regulatory issues, macro-economic influencing factors, key market trends and growth drivers that are changing the market dynamics of Global […]

 Cannabiniers, a beverage, technology & brand management company revolutionizing the cannabis industry with first-to-market, patented, safe, natural and fast acting infusion technology, today announced the expansion of its line of non-alcoholic cannabinoid infused craft “Cannabier,” Two Roots Brewing Co, to California. Two Roots will be offered in both THC-infused and full spectrum CBD-infused options and will be […]

ZX Ventures, Anheuser-Busch InBev’s venture capital arm, has acquired the remaining portion of beer ratings website RateBeer.com that it did not already own. Financial terms of the deal were not announced, but a spokesperson for ZX Ventures said the transaction had closed. ZX Venture’s full purchase of RateBeer comes after an initial investment was made […]

On Feb. 1, Karl Strauss Brewing Company kicked off a month long celebration of 30 years pioneering craft beer with an impressive line-up of limited release beers, an epic party and retro merchandise. At the center of the festivities was a city declaration naming on Feb. 2— the anniversary date of KARL opening for business— […]

Brewery Ommegang begins the new year with a new look. Working with CF Napa Brand Design in Napa, California, the brewery has thoughtfully redesigned every element of the brand to deliver packaging as elegant as its beer. #packaging “One of our goals was to make it easier for consumers to find our beers in the […]

MadTree Brewing, the first modern Ohio craft brewery to can their beer, is rolling out redesigned cans beginning in early March. The new cans are part of a branding evolution that focuses on the brewery’s purpose, vision and values. The cans still retain original illustrations created by local artists and feature some unifying designs that […]

Big Money spent on Super Bowl ads doesn’t nescisarily translate into big sales. Sometimes it’s an attempt to slow falling sales numbers. With Anheuser-Busch InBev (AB InBev) reportedly set to spend up to a record $34 million on eight commercials spanning a whopping 6.5 minutes of air time during the Super Bowl this year, a casual observer may conclude that everything’s up in […]

As part of a Super Bowl strategy that involved placing an ad in each quarter of the game, Bud Light utilized its medieval universe to point out that competitor Miller Lite utilizes “corn syrup” in two separate Super Bowl ads. Anheuser-Busch InBev used three Bud Light Super Bowl ads by Wieden & Kennedy New York to dramatize MillerCoors’ use of corn […]

Green Flash Brewing Company is kicking off 2019 with a new logo identity and packaging refresh, as well as a new lineup for the year ahead. The 2019 Green Flash portfolio features the highly anticipated return of the original 7.0 percent ABV West Coast IPA alongside new beers, returning fan favorites and special releases. As […]

Levante Brewing Company, one of Chester County, Pennsylvania’s popular craft breweries announced the launch of “Mercury,” an innovative craft beer delivery service, providing freshly canned beer to Pennsylvania residents 21 years of age or older. Levante, which prides itself on having brewed well over 300 unique beers including traditionally brewed lagers, pilsners and IPAs as […]

So many beer festivals. So many beers. Whats an aspiring beer company to do? Do you attend/pour at many or just a few? Local or regional or national? Those deeper questions will be for another deep dive article. But for now these are 5 really excellent beer festivals you should attend or better yet pour […]