MillerCoors today named Kraft Heinz executive Michelle St. Jacques as its new chief marketing officer, the first woman to ever hold the role. St. Jacques was most recently senior vice president and global head of brands and capabilities for Kraft Heinz. She’s scheduled to start February 4. “Michelle has been a rising star over the […]
Beverage industry veteran Allan O’Neil has been named vice president of sales and marketing at Garage Brewing Co., a brewpub and craft beer manufacturer in Southwest Riverside County. O’Neil’s most recent role was general manager at Bonanza Beverage Company, a family-owned beer distributor in Las Vegas, Nev. He began his career at the Coca-Cola Bottling […]
Beer marketing is about beer and marketing. The main thing both of those have in common is people. If you want great beer or great marketing you need great people. At #BeerMarketing our goal is help beer people get better at marketing and to help marketing people get better at marketing beer. So enjoy an […]
The camera pans across a dark, smoky club, where beautiful women surround a bearded man who regales listeners with tales of his manly deeds. Images flash of the man arm wrestling a South American dictator, saving a bear from a trap, capturing an enormous fish to the delight of his female companion – this is […]
Not every marketing job is created equally.Sometimes you get the glorious top of the pyramid in marketing land where you have a brilliant story just waiting to be told, backed by a fantastically great product that everyone wants. Other times you are on the bottom of the slag heap. You have no story or worse […]
Let’s face it, beer brands spend a lot of money on marketing. Much of that marketing spend is on advertising. Aside from the auto industry, brewers may spend more money on advertising than any other form of commerce. The latest numbers from 2016 show that beer companies spent nearly $400 million on advertising. Most of these ads are standard brand […]
BEER MARKETING FOR BEER MARKETERS The Source For Beer Marketing News, Guides and Insights. Stay current with the latest news now. Learn from the best when you are ready to grow. Beer Marketing Ticker Beer Packaging: Heineken Refreshes Cans with New Look Thornbridge Brewery Redesigns Packaging Stella Artois Debuts New Limited-Edition Packaging for Wimbledon A […]
In the spring of 2019, Snake River Brewing in Jackson Hole, Wyoming celebrated 25 years of opening its doors and slinging beers. In celebration of this milestone, Snake River Brewing has announced a rebrand that will impact the visual look of the logo, can art, tap handles, website and merchandise. Stylist choices for the rebrand […]
Boulevard Brewing Company, the Midwest’s largest craft brewery, has announced details of the first endorsement of a craft beer by a Major League Baseball player. Kansas City Royals’ second baseman and outfielder Whit Merrifield will star in Unfiltered Whit, a campaign for Boulevard’s classic Unfiltered Wheat Beer. The campaign includes advertising, merchandise, a sweepstakes and […]
Perrin Brewing Company has announced an exciting design update. The refresh kicked off in January, with the introduction of a sleek new logo, which was followed by updated cans and secondary packaging. All redesigned packaging across the brewery’s line-up of liquids is now appearing on shelves across Michigan. Perrin began crafting high-quality and consistent beer […]
