7-Eleven has launched a range of canned wines called Roamer, as it aims to offer convenience for consumers on the go. The rosé variant is said to be a dry, fruit-driven wine with hints of strawberry and raspberry. Meanwhile, the chardonnay has an oak influence, with tropical and citrus fruits that add to its bright […]
Let’s face it, beer brands spend a lot of money on marketing. Much of that marketing spend is on advertising. Aside from the auto industry, brewers may spend more money on advertising than any other form of commerce. The latest numbers from 2016 show that beer companies spent nearly $400 million on advertising. Most of these ads are standard brand […]
The Global Beer Market is poised to grow strong during the forecast period 2017 to 2027 Some of the prominent trends that the market is witnessing include innovative products with flavored and craft beer and growing demand for imported beer. This industry report analyzes the market estimates and forecasts of all the given segments on […]
San Diego’s independent craft brewing industry continues to be a powerhouse in the region, with an economic impact of about $1.1 billion in output and $802 million in revenue in 2017. Made possible by California State University San Marcos (CSUSM) Office of Business Research and Analysis, in collaboration with the San Diego Brewers Guild (SDBG), the 2018 Economic Impact of […]
As a marketer, I have attended various conferences in the last year. Actually, I’ve been pretty busy when it comes to conferences! Here is a list of everywhere I’ve been over the last year: May 2015, San Diego $2000 (free if you’re on EO Board) Global Leadership Conference (GLC), hosted by Entrepreneur Organization (EO). I […]
“Let no man thirst for good beer.” – Sam Adams OKTOBERFEST 2016 So in our previous lives, we used to organize trips to large scale festivals like the Running of the Bulls and Oktoberfest in Germany. We are happy to be brought out of the travel business to organize a trip to Germany to get […]
Manchester-based ShinDigger Brewing Co has partnered with Cepac to create sustainable packaging for its full product range. ShinDigger approached Cepac, the corrugated packaging producer, to develop a shelf-ready, sustainable product for the brand’s 12-packs of 440ml cans. In a move to reduce its impact on the environment, the brewer has replaced a tray and shrink […]
Fort George Brewery is announcing its search for a Marketing/Sales Director. The Marketing/Sales Director position oversees all efforts that drive sales and promote the brand, story, and culture of Fort George Brewery. Fort George Brewery is a growing company which operates two separate breweries (small-batch and production/packaging), a craft-only distributorship, two full-service destination restaurants, and a […]
In the spring of 2019, Snake River Brewing in Jackson Hole, Wyoming celebrated 25 years of opening its doors and slinging beers. In celebration of this milestone, Snake River Brewing has announced a rebrand that will impact the visual look of the logo, can art, tap handles, website and merchandise. Stylist choices for the rebrand […]
Boulevard Brewing Company, the Midwest’s largest craft brewery, has announced details of the first endorsement of a craft beer by a Major League Baseball player. Kansas City Royals’ second baseman and outfielder Whit Merrifield will star in Unfiltered Whit, a campaign for Boulevard’s classic Unfiltered Wheat Beer. The campaign includes advertising, merchandise, a sweepstakes and […]
