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Guitar Gods Meet Beer Gods, Great Beer Ensues

Karl Strauss Brewing Company and Taylor Guitars are celebrating the arrival of ReGreen Brut IPA with a Release Party on Friday, April 26th at the Karl Strauss Tasting Room. Not only is this the first opportunity to taste the beer, but the event will also feature appearances from Bob Taylor, Karl Strauss Brewmaster of R&D […]

Beer Packaging: Ninkasi Brewing Company

beer packaging ninkasi

Fresh off of their majority share sale, Ninkasi Brewing is revamping their beer packaging. Ninkasi Brewing Company, an independent craft brewery based in Eugene, Oregon, has refreshed the packaging for its bottle beer lineup to match the new brand vision rolled out last year with the introduction of Ninkasi beer in cans. The new packaging […]

Karl Strauss Teams with the Pink Boots Society on Beer Release

collaboration karl Strauss pink boots

Karl Strauss Brewing Company has long been a proud supporter of Pink Boots Society through participation in yearly collaboration brews, funding of scholarships and donations and active involvement in local PBS chapters. Fresh off hosting the San Diego Pink Boots monthly chapter meeting at their Tasting Room earlier this year, Karl Strauss continues their commitment […]

Beer Packaging: Heineken Refreshes Cans with New Look

beer packaging branding cans heineken

With consumers increasingly choosing cans over bottles and zero sign of a slowdown in this market share shift, Heineken is refreshing its brand identity with a generous splash of its iconic green color and bold red star to help pop on shelves and at accounts. Heineken is introducing a brand-new look to its cans, a […]

Thornbridge Brewery Redesigns Packaging

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With the pace of change and the proliferation of competitors, craft brewery years can often feel like dog years, and at 13 years old Thornbridge Brewery was facing a midlife crisis. Having been one of the trailblazers of the craft beer movement, their brand now felt dated and dusty. They needed a brand that could […]

Stella Artois Debuts New Limited-Edition Packaging for Wimbledon

sponsorships stella artois

AB InBev’s Stella Artois is partnering with UK tennis championship Wimbledon to create limited-edition packaging which promotes the tournament. The redesigned packaging will be introduced from 7 May – 12 July across the brand’s product range, including its 330ml bottles, 440ml cans and bottle packs. Stella Artois claims that the “sleek” design of the packs […]

A Major Japanese Craft Beer Association Embarks on New US Marketing Campaign

advertising craft beer japan

An industry association of 22 Japanese craft beer makers has launched a US marketing campaign as it aims to showcase the “authenticity, richness and unique flavour profile” of its craft beer offer. The ‘Drink in a New Language’ initiative is being carried out by association Japanese Craft Beer and JFOODO (Japan Food Product Overseas Promotion […]

Molson Coors Launches New Branding and Packaging

#packaging branding molson coors

Molson Coors has launched a ‘masterbrand’ for its Molson beer in Canada, featuring new packaging and branding. New cases, cans and bottles of Molson Canadian, Molson Export and Molson Dry will pay tribute to the brand’s Canadian roots and history, but in a forward-facing aesthetic. Partnering with design agency BrandOpus, Molson Coors said it aims to highlight […]

BrewDog Sinks With Pink

#Marketing brewdog gender

Scottish craft beer maker BrewDog is repackaging its flagship Punk IPA as Pink IPA in time for International Women’s Day. The beer was supposed to raise further awareness of equal pay and throw humour on many food and drink brands’ unimaginative way of appealing to women. The pink label and the name Pink IPA, BrewDog […]

Heineken Goes Full Retro Launches Limited-Edition Retro Tecate Can

beer packagin branding tecate

To commemorate more than 75 years in market, Tecate is bringing back one of its original can packages, encouraging millennial beer drinkers and longtime brand loyalists to “Throw Back a Throwback.” Containing the same great beer known for its quality, unique crisp flavor and originality, Tecate aims to reach consumers who are responding to nostalgia […]

5 Years of Awesome: AleSmith Celebrates 5 Years of San Diego Pale Ale .394

#beer 394 alesmith branding

First introduced at Padres Beerfest in 2014, AleSmith Brewing Company is getting ready for the fifth anniversary of San Diego Pale Ale .394. Brewed in collaboration with Hall of Fame inductee, Tony Gwynn, this hoppy pale ale has become synonymous with the city where it was born. It all started in early 2014 when Tony […]

Hopworks Rebrands BikeBar as North Williams Pub and Beergarden

beer marketing branding hopworks rebrand

Hopworks Urban Brewery, the first Certified B Corporation brewery in the Pacific Northwest, has rebranded its pub at 3947 N. Williams Ave.; the formerly named Hopworks BikeBar is relaunching as Hopworks N. Williams Pub and Beergarden on Tuesday, April 2. The remodeled facility will open to the public on April 2 from 11 a.m. to […]

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Beer & Marketing Insights, Analysis, Opinions and Deep Dives

Beer Institute: Advertising and Marketing Code

From The Beer Institute Beer is a legal beverage meant to be consumed responsibly by adults of legal drinking age. Its origins are ancient, and it has held a respected position in nearly every culture and society since the dawn of recorded history. In the United States, beer is a…

What Is The Difference Between Marketing, Advertising and Branding.

advertising branding marketing strategy

This is an excerpt from Peter Gasca in Inc Magazine. This is a fantastically insightful explainer of the differences between marketing, advertising and branding. Below is a small excerpt. Click at the end to read it in all its glory. “In order to explain and help others understand marketing–namely the…

Six Tactics For Keeping Your Brewpub Relevant

brewpub inclusion PR social media

The Brewers Association is awesome. Seriously join now if your brewery is not already a member. They wrote an evergreen article about staying relevant in changing times. Targeted for brewpubs it nevertheless applies to almost any customer facing beer brand. We have the first half here. Read to the end…

Can You Hire an Entrepreneur?

beer marketing business entrepreneurs hiring jobs

There is a great deal of myth and legend surrounding the idea of entrepreneurs. Investors love entrepreneurs because we make them lots of money. Of course we lose them lots of money even more often. Employees love entrepreneurs because they create jobs and a culture that is inspiring and exciting.…

Is Marketing Promotion, Product or Purpose?

#Marketing beer marketing marketing strategy placement price

I am a marketing geek. (And a coffee and beer geek)That means I get in a lot of philosophical discussions about marketing. I get into lively conversations with fellow marketing wonks about the details and the strategy of marketing. But I also tend to be an evangelist so I seldom…

Brewery Growth – Urban and Rural

#Marketing breweries brewers association craft beer data

Brewers Association always has excellent data! They recently wrote an article about the growth of #craftbeer in the US. Lot’s of data, lot’s of stats and interesting results. Here is an excerpt. As the number of farm and rural breweries has grown, I’ve recently gotten several inquiries about whether rural…

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Beer Marketing Jobs: Market Development Manager at Anheuser-Busch

Anheuser-Busch marketing jobs

Summary: Anheuser-Busch is actively seeking a Market Development Manager position (Full Time) to support local program initiatives for Anheuser-Busch. The Market Development Manager will manage the execution of on premise programming in key accounts. A successful candidate has an: Ability to combine experience and insight to determine how to best meet program needs Ability to […]

Beer Marketing Jobs: Stormalong Cider Hiring a Marketing Manager

beer jobs beer marketing jobs marketing jobs marketing manager

COMPANY DESCRIPTION: We are a rapidly growing craft cider producer located in Sherborn & Leominster, MA. JOB DESCRIPTION: Work with our team developing and executing marketing efforts to build brand awareness. Target and manage effective sampling and promotional appearances. Contribute to social media content and online initiatives. Assist in the conception and production of marketing collateral. Visit with targeted […]

Marketing People: Constellation Promotes Mike McGrew to Senior Vice President, Corporate Communications

beer jobs beer marketing constellation marketing jobs marketing people

Constellation Brands, Inc. a leading beverage alcohol company, has announced that Mike McGrew has been promoted to senior vice president, corporate communications. McGrew is responsible for providing leadership and strategic direction to the company’s communications teams, which develop and execute internal and external communication strategies designed to enhance Constellation’s reputation with key stakeholders and support […]

Beer People Interview: William Tabone Play Harder Tours

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Beer marketing is about beer and marketing. The main thing both of those have in common is people. If you want great beer or great marketing you need great people. At #BeerMarketing our goal is help beer people get better at marketing and to help marketing people get better at marketing beer. So enjoy an […]

Beer Institute: Advertising and Marketing Code

Beer People: Cascade Brewing Hires Kirsten Karkanen as Marketing Associate

#Marketing beer jobs beer marketing jobs marketing people

In more great beer marketing people news Cascade Brewing has announced that Kirsten Karkanen will be taking on a new role of marketing associate for Cascade Brewing. Karkanen will be primarily responsible for managing the company’s social media platforms as well as working on design and graphics for the Cascade brand. It seems that women are […]

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Beer People: Constellation Brands Brings in New VP of Digital Marketing

Constellation Brands, Inc., a leading beverage alcohol company, announced that Karena Breslin has been promoted to senior vice president, digital and media. In her new role, Breslin will provide leadership and strategic direction to Constellation’s media, e-Commerce, digital marketing and marketing technology teams, continuing to drive best-in-class results for Constellation’s brand marketing efforts in beer, […]

Beer Marketing Jobs: Odell Brewing Hiring a Marketing Project Manager

Since 1989, the culture of family and collaboration has thrived, fostering a brewery full of beer-centric people. It is this passion for beer that inspires Odell Brewing to create quality, hand-crafted and innovative brews. Odell Brewing is committed to providing exceptional service to its customers while making positive contributions to their co-workers and community through […]

Beer Marketing Jobs: Marketing Manager ECLIPTIC BREWING

Ecliptic Brewing is Hiring a Marketing Manager Position Title: Marketing Manager Supervisor: OwnerFLSA Status: Exempt Wage Grade: Salary Supervisory: Some shared employees with Sales Manager Position Description: The Marketing Manager is responsible for developing marketing and communication plans through different mixed media marketing tactics including social media, on and off-site events and in alignment with the […]

Beer Marketing Jobs: Avery Brewing Hiring a Marketing Director

HUGE NEWS! Position: Marketing Director Location: Boulder, CO Job Id: 3301 Avery Brewing Co. is a Boulder, Colorado based, family-owned craft brewery established in 1993. Avery produced ~55k bbls of beer in 2018 with a crew of 160 employees throughout the Restaurant, Production, Sales, & Admin areas. MARKETING DIRECTOR Purpose of Position: Avery’s Keeper of […]

Beer Marketing Jobs: Market Development Manager at Anheuser-Busch

Beer Marketing Jobs: Stormalong Cider Hiring a Marketing Manager

Marketing People: Constellation Promotes Mike McGrew to Senior Vice President, Corporate Communications

Can You Hire an Entrepreneur?

Marketing Moves: MillerCoors Names New CMO

MillerCoors today named Kraft Heinz executive Michelle St. Jacques as its new chief marketing officer, the first woman to ever hold the role. St. Jacques was most recently senior vice president and global head of brands and capabilities for Kraft Heinz. She’s scheduled to start February 4. “Michelle has been a rising star over the […]

San Diego Craft Beer Impact: 6,200 jobs, economic impact $1.1 billion

San Diego’s independent craft brewing industry continues to be a powerhouse in the region, with an economic impact of about $1.1 billion in output and $802 million in revenue in 2017. Made possible by California State University San Marcos (CSUSM) Office of Business Research and Analysis, in collaboration with the San Diego Brewers Guild (SDBG), the 2018 Economic Impact of […]

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