The Brewers Association (BA)— the not-for-profit trade group dedicated to promoting and protecting America’s small and independent craft brewers— has released its 2019 Beer Style Guidelines. These guidelines serve as a resource for brewers, beer judges and competition organizers including the Great American Beer Festival and World Beer Cup, and […]
Perrin Brewing Company has announced an exciting design update. The refresh kicked off in January, with the introduction of a sleek new logo, which was followed by updated cans and secondary packaging. All redesigned packaging across the brewery’s line-up of liquids is now appearing on shelves across Michigan. Perrin began […]
Today, White Claw Hard Seltzer – the number one selling hard seltzer in the nation1 – announced its plans to serve as the first-ever hard seltzer sponsor of the Kentucky Derby. As the category leader with 54 percent share, volume and velocity within the hard seltzer space2, White Claw will […]
Athletic Brewing Company is proud to announce that they have partnered with the AVP (Association of Volleyball Professionals) Pro Tour to sponsor five tournaments nationwide this season. With 35 years of experience bringing the highest level of volleyball to their fans, Athletic is excited to now offer them the highest […]
Bell’s Brewery is proud to announce brand new #beerpackaging looks for two of its oldest craft beers. Beginning in April, fans will start to see refreshed packaging for Bell’s Porter (5.6% ABV) and Bell’s Kalamazoo Stout (6% ABV). Inside will be the same Bell’s beer fans have loved from the […]
AB InBev’s Stella Artois is partnering with UK tennis championship Wimbledon to create limited-edition packaging which promotes the tournament. The redesigned packaging will be introduced from 7 May – 12 July across the brand’s product range, including its 330ml bottles, 440ml cans and bottle packs. Stella Artois claims that the […]
Molson Coors has launched a ‘masterbrand’ for its Molson beer in Canada, featuring new packaging and branding. New cases, cans and bottles of Molson Canadian, Molson Export and Molson Dry will pay tribute to the brand’s Canadian roots and history, but in a forward-facing aesthetic. Partnering with design agency BrandOpus, Molson Coors […]
Let those thoughts of summer sun, fun, pool parties, barbeques and beach days begin, because Dunkin’ and Harpoon Brewery have collaborated to create the ultimate summer sipper. Following their first partnership last fall, the two beverage brands are back together, now introducing a new, limited edition coffee-inspired beer – Harpoon […]
Avery Brewing Co. has announced an expanded partnership with Mahou and Founders Brewing Company, who are now coming on together as 70% majority investors and long-term strategic partners in the brewery. The objective of this deepening investment is to continue promoting the organic growth of Avery Brewing, strengthening its position […]
The Connecticut Alcohol Retailers Exchange (CARE), has announced they have launched a new intro video and a campaign encouraging residents to support retailers selling beer at locations statewide and other pro-consumer initiatives. Nearly 40 states currently allow retailers with significant grocery offerings — like Target and Wal-Mart — to sell […]
