Boulevard Brewing Company, the Midwest’s largest craft brewery, has announced details of the first endorsement of a craft beer by a Major League Baseball player. Kansas City Royals’ second baseman and outfielder Whit Merrifield will star in Unfiltered Whit, a campaign for Boulevard’s classic Unfiltered Wheat Beer. The campaign includes […]
Today, White Claw Hard Seltzer – the number one selling hard seltzer in the nation1 – announced its plans to serve as the first-ever hard seltzer sponsor of the Kentucky Derby. As the category leader with 54 percent share, volume and velocity within the hard seltzer space2, White Claw will […]
Athletic Brewing Company is proud to announce that they have partnered with the AVP (Association of Volleyball Professionals) Pro Tour to sponsor five tournaments nationwide this season. With 35 years of experience bringing the highest level of volleyball to their fans, Athletic is excited to now offer them the highest […]
Karl Strauss Brewing Company and Taylor Guitars are celebrating the arrival of ReGreen Brut IPA with a Release Party on Friday, April 26th at the Karl Strauss Tasting Room. Not only is this the first opportunity to taste the beer, but the event will also feature appearances from Bob Taylor, […]
Karl Strauss Brewing Company has long been a proud supporter of Pink Boots Society through participation in yearly collaboration brews, funding of scholarships and donations and active involvement in local PBS chapters. Fresh off hosting the San Diego Pink Boots monthly chapter meeting at their Tasting Room earlier this year, […]
AB InBev’s Stella Artois is partnering with UK tennis championship Wimbledon to create limited-edition packaging which promotes the tournament. The redesigned packaging will be introduced from 7 May – 12 July across the brand’s product range, including its 330ml bottles, 440ml cans and bottle packs. Stella Artois claims that the […]
As fans prepare for the highly anticipated return of “Game of Thrones,” Brewery Ommegang and HBO Licensing & Retail are pleased to announce For The Throne, the latest beer in their multi-year, multi-beer partnership. For The Throne launches nationwide at the beginning of April, just in time for the realm […]
New Belgium Brewing has teamed up with Brooklyn Bicycle Co. to build its 2019 coveted custom cruisers. Over the last 20 years, New Belgium has partnered with some of the world’s most storied bike makers including Schwinn, Electra, Felt, Spot, and Detroit Bikes to make beautiful, human-powered masterpieces that have […]
So many beer festivals. So many beers. Whats an aspiring beer company to do? Do you attend/pour at many or just a few? Local or regional or national? Those deeper questions will be for another deep dive article. But for now these are 5 really excellent beer festivals you should […]
Finally. Asbury Park Brewery today announced that a limited edition Panic! At The Disco beer, called IP!ATD, will be available exclusively at the internationally acclaimed rock band’s sold out Prudential Center show on Jan. 18 in Newark, New Jersey. IP!ATD will also be available at Asbury Park Brewery starting Jan. […]
