BeerAdvocate, the world’s oldest and most diverse online beer community, will launch a powerful new app for reviewing ales and lagers in April. Available as a free download via the iTunes App Store and Google Play and featuring a beautiful design from Heavy Craft, Beers by BeerAdvocate is the result […]
Instagram is an incredibly important tool for any beer marketer. It’s a goto platform for engaging with your target customers. But it’s also hard to do it right. So Craftbeer.com came up with 9 breweries you should follow (and imitate) on Instagram Instagram is an incredible tool for building a […]
Craft beer lovers across seven states (and counting) are tapping into an entirely new way to ensure that they do not miss out on small batch and taproom-only beer releases at their favorite breweries thanks to the creative technology behind CraftCellr. By subscribing to a local brewery on CraftCellr’s mobile […]
Cause Marketing is one of the best ways to get a lot of attention. People are talking. Media is paying attention. And Chicago credibility is boosted, both at home and farther afield. (Never mind that the majority of Goose Island beer is made at Anheuser-Busch breweries around the country.) Hot on […]
With the shutdown now in its fourth week with no signs of ending and about 800,000 federal employees affected, a new website is offering concerned citizens a chance to “PayItFurloughed.” YES! You can buy a beer for a furloughed federal employee during the Trump shutdown! It might not get them […]
Trademarks are serious business. Trademarks in consumer products like beer are even more serious. Getting it right can mean raging success. Getting it wrong can mean your cult beer that is driving your growth can embroil your brewery in a gut wrenching trademark dispute with Cease and Desist letters covering […]
Craft Beer has always been a very giving and open industry with breweries helping each other with ingredients, equipment, processes and almost anything else. And the brewing industry is rife with collaboration beers brewed by 2 or more breweries. But seldom do we get something as national and timely as […]
