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Marketing Moves: MillerCoors Names New CMO

MillerCoors CMO

MillerCoors today named Kraft Heinz executive Michelle St. Jacques as its new chief marketing officer, the first woman to ever hold the role. St. Jacques was most recently senior vice president and global head of brands and capabilities for Kraft Heinz. She’s scheduled to start February 4. “Michelle has been […]

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Panic At The Disco Gets Their Own Beer

beer marketing

Finally. Asbury Park Brewery today announced that a limited edition Panic! At The Disco beer, called IP!ATD, will be available exclusively at the internationally acclaimed rock band’s sold out Prudential Center show on Jan. 18 in Newark, New Jersey. IP!ATD will also be available at Asbury Park Brewery starting Jan. […]

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Constellation Brands is Crushing Growth at 9.5%

corona modelo beers

Constellation Brands recorded a healthy 9.5% increase in net sales during its third quarter as its Corona and Modelo brands continue to drive growth. Viva Mexican Beer. Constellation Brands net revenue for the quarter were $1.97 billion as the firm’s beer division grew 16%. However, sales growth in the company’s wine and spirits […]

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13 Big Beer Brands That Are Growing, Despite Craft Beers Ascension

craft beer marketing

Craft Beer growth is still doing well despite some rumbles, stumbles and bumbles. According to the Brewers Association overall U.S. beer volume sales were down 1% in 2017, whereas craft brewer sales continued to grow at a rate of 5% by volume, reaching 12.7% of the U.S. beer market by […]

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Crashing Headlong Into Changing the Three Tier System.

LibDib beer marketing

The Three Tier Distribution System Has Been In Place Since Prohibition. A recent joint announcement from two very interesting alcohol distribution disruption companies, Republic National Distributing Co (RNDC), and Liberation Distribution (LibDib) that they have formed a strategic alliance and will be working together is a potentially big deal. For […]

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Celebrity Beers Is Now A Thing. A Big Thing.

stone brewing beer marketing

So big that Popular Mechanics just wrote a really excellent article ranking and reviewing the top 17 celebrity beers. Yes that Popular Mechanics. And Yes they reviewed and ranked each one. 17 Celebrity Beers Ranked from Rockin’ to Rotten Can celebrities brew? Well, yes. The question is whether you’ll want […]

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