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Cannabiniers Goes All In On CBD Beer – Set To Buy More Breweries

cannabis beer

 Cannabiniers, a beverage, technology & brand management company revolutionizing the cannabis industry with first-to-market, patented, safe, natural and fast acting infusion technology, today announced the expansion of its line of non-alcoholic cannabinoid infused craft “Cannabier,” Two Roots Brewing Co, to California. Two Roots will be offered in both THC-infused and full spectrum […]

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ZX Ventures Acquires Rest of RateBeer.com

ratebeer

ZX Ventures, Anheuser-Busch InBev’s venture capital arm, has acquired the remaining portion of beer ratings website RateBeer.com that it did not already own. Financial terms of the deal were not announced, but a spokesperson for ZX Ventures said the transaction had closed. ZX Venture’s full purchase of RateBeer comes after […]

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Karl Strauss Celebrates 30 Years of Craft Beer

karl Strauss

On Feb. 1, Karl Strauss Brewing Company kicked off a month long celebration of 30 years pioneering craft beer with an impressive line-up of limited release beers, an epic party and retro merchandise. At the center of the festivities was a city declaration naming on Feb. 2— the anniversary date […]

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Big Beer’s Big Spend Might Mean Big Trouble – via Forbes

Big Money spent on Super Bowl ads doesn’t nescisarily translate into big sales. Sometimes it’s an attempt to slow falling sales numbers. With Anheuser-Busch InBev (AB InBev) reportedly set to spend up to a record $34 million on eight commercials spanning a whopping 6.5 minutes of air time during the Super Bowl this year, a casual […]

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Beer Brawl At Super Bowl Bud and Miller Bloody Each Other Over Ingredients

bud light Super Bowl ad

As part of a Super Bowl strategy that involved placing an ad in each quarter of the game, Bud Light utilized its medieval universe to point out that competitor Miller Lite utilizes “corn syrup” in two separate Super Bowl ads. Anheuser-Busch InBev used three Bud Light Super Bowl ads by Wieden & Kennedy New York to […]

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The Last Mile: Levante Brewing Company Launches Online Beer Sales and Delivery Service in Pennsylvania

beer marketing

Levante Brewing Company, one of Chester County, Pennsylvania’s popular craft breweries announced the launch of “Mercury,” an innovative craft beer delivery service, providing freshly canned beer to Pennsylvania residents 21 years of age or older. Levante, which prides itself on having brewed well over 300 unique beers including traditionally brewed […]

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