With consumers increasingly choosing cans over bottles and zero sign of a slowdown in this market share shift, Heineken is refreshing its brand identity with a generous splash of its iconic green color and bold red star to help pop on shelves and at accounts. Heineken is introducing a brand-new […]
With the pace of change and the proliferation of competitors, craft brewery years can often feel like dog years, and at 13 years old Thornbridge Brewery was facing a midlife crisis. Having been one of the trailblazers of the craft beer movement, their brand now felt dated and dusty. They […]
An industry association of 22 Japanese craft beer makers has launched a US marketing campaign as it aims to showcase the “authenticity, richness and unique flavour profile” of its craft beer offer. The ‘Drink in a New Language’ initiative is being carried out by association Japanese Craft Beer and JFOODO […]
Molson Coors has launched a ‘masterbrand’ for its Molson beer in Canada, featuring new packaging and branding. New cases, cans and bottles of Molson Canadian, Molson Export and Molson Dry will pay tribute to the brand’s Canadian roots and history, but in a forward-facing aesthetic. Partnering with design agency BrandOpus, Molson Coors […]
Scottish craft beer maker BrewDog is repackaging its flagship Punk IPA as Pink IPA in time for International Women’s Day. The beer was supposed to raise further awareness of equal pay and throw humour on many food and drink brands’ unimaginative way of appealing to women. The pink label and […]
To commemorate more than 75 years in market, Tecate is bringing back one of its original can packages, encouraging millennial beer drinkers and longtime brand loyalists to “Throw Back a Throwback.” Containing the same great beer known for its quality, unique crisp flavor and originality, Tecate aims to reach consumers […]
First introduced at Padres Beerfest in 2014, AleSmith Brewing Company is getting ready for the fifth anniversary of San Diego Pale Ale .394. Brewed in collaboration with Hall of Fame inductee, Tony Gwynn, this hoppy pale ale has become synonymous with the city where it was born. It all started […]
Hopworks Urban Brewery, the first Certified B Corporation brewery in the Pacific Northwest, has rebranded its pub at 3947 N. Williams Ave.; the formerly named Hopworks BikeBar is relaunching as Hopworks N. Williams Pub and Beergarden on Tuesday, April 2. The remodeled facility will open to the public on April […]
Let those thoughts of summer sun, fun, pool parties, barbeques and beach days begin, because Dunkin’ and Harpoon Brewery have collaborated to create the ultimate summer sipper. Following their first partnership last fall, the two beverage brands are back together, now introducing a new, limited edition coffee-inspired beer – Harpoon […]
BeerAdvocate, the world’s oldest and most diverse online beer community, will launch a powerful new app for reviewing ales and lagers in April. Available as a free download via the iTunes App Store and Google Play and featuring a beautiful design from Heavy Craft, Beers by BeerAdvocate is the result […]
