An industry association of 22 Japanese craft beer makers has launched a US marketing campaign as it aims to showcase the “authenticity, richness and unique flavour profile” of its craft beer offer. The ‘Drink in a New Language’ initiative is being carried out by association Japanese Craft Beer and JFOODO […]
A really excellent writeup of how approached marketing with four different strategies. Exceprt below Heineken ranked #30 on Forbes’ list of top regarded companies. As of 2017, its full-year revenue is worth $23 billion! How did it became one of the most well-known beer brands in the world? In part, through creative […]
Big Money spent on Super Bowl ads doesn’t nescisarily translate into big sales. Sometimes it’s an attempt to slow falling sales numbers. With Anheuser-Busch InBev (AB InBev) reportedly set to spend up to a record $34 million on eight commercials spanning a whopping 6.5 minutes of air time during the Super Bowl this year, a casual […]
As part of a Super Bowl strategy that involved placing an ad in each quarter of the game, Bud Light utilized its medieval universe to point out that competitor Miller Lite utilizes “corn syrup” in two separate Super Bowl ads. Anheuser-Busch InBev used three Bud Light Super Bowl ads by Wieden & Kennedy New York to […]
Constellation Brands recorded a healthy 9.5% increase in net sales during its third quarter as its Corona and Modelo brands continue to drive growth. Viva Mexican Beer. Constellation Brands net revenue for the quarter were $1.97 billion as the firm’s beer division grew 16%. However, sales growth in the company’s wine and spirits […]
Craft Beer growth is still doing well despite some rumbles, stumbles and bumbles. According to the Brewers Association overall U.S. beer volume sales were down 1% in 2017, whereas craft brewer sales continued to grow at a rate of 5% by volume, reaching 12.7% of the U.S. beer market by […]
So big that Popular Mechanics just wrote a really excellent article ranking and reviewing the top 17 celebrity beers. Yes that Popular Mechanics. And Yes they reviewed and ranked each one. 17 Celebrity Beers Ranked from Rockin’ to Rotten Can celebrities brew? Well, yes. The question is whether you’ll want […]
Advertising regulators say MillerCoors can claim Miller Lite has “more taste” than Bud Light and Michelob Ultra but recommends the brewer stop commercials that make it appear that the conclusion is based on a survey on taste preference. At issue were vignettes Chicago-based MillerCoors produced showing consumers drinking unnamed beers […]
Let’s face it, beer brands spend a lot of money on marketing. Much of that marketing spend is on advertising. Aside from the auto industry, brewers may spend more money on advertising than any other form of commerce. The latest numbers from 2016 show that beer companies spent nearly $400 million on advertising. Most of […]
Trademarks are serious business. Trademarks in consumer products like beer are even more serious. Getting it right can mean raging success. Getting it wrong can mean your cult beer that is driving your growth can embroil your brewery in a gut wrenching trademark dispute with Cease and Desist letters covering […]
