I am a marketing geek. (And a coffee and beer geek)That means I get in a lot of philosophical discussions about marketing. I get into lively conversations with fellow marketing wonks about the details and the strategy of marketing. But I also tend to be an evangelist so I seldom […]
Brewers Association always has excellent data! They recently wrote an article about the growth of #craftbeer in the US. Lot’s of data, lot’s of stats and interesting results. Here is an excerpt. As the number of farm and rural breweries has grown, I’ve recently gotten several inquiries about whether rural […]
Not every marketing job is created equally.Sometimes you get the glorious top of the pyramid in marketing land where you have a brilliant story just waiting to be told, backed by a fantastically great product that everyone wants. Other times you are on the bottom of the slag heap. You […]
The Global Beer Market is poised to grow strong during the forecast period 2017 to 2027 Some of the prominent trends that the market is witnessing include innovative products with flavored and craft beer and growing demand for imported beer. This industry report analyzes the market estimates and forecasts of […]
Trademarks are serious business. Trademarks in consumer products like beer are even more serious. Getting it right can mean raging success. Getting it wrong can mean your cult beer that is driving your growth can embroil your brewery in a gut wrenching trademark dispute with Cease and Desist letters covering […]
Craft Beer has always been a very giving and open industry with breweries helping each other with ingredients, equipment, processes and almost anything else. And the brewing industry is rife with collaboration beers brewed by 2 or more breweries. But seldom do we get something as national and timely as […]
It used to be pretty hard to really show people what the San Diego beer scene meant. Sure, you could have them take a taxi out to Miramar and visit a few establishments. But in 2016, there a couple ‘scenes’ that are making bold statements about what San Diego and […]
As a marketer, I have attended various conferences in the last year. Actually, I’ve been pretty busy when it comes to conferences! Here is a list of everywhere I’ve been over the last year: May 2015, San Diego $2000 (free if you’re on EO Board) Global Leadership Conference (GLC), hosted […]
