From The Beer Institute Beer is a legal beverage meant to be consumed responsibly by adults of legal drinking age. Its origins are ancient, and it has held a respected position in nearly every culture and society since the dawn of recorded history. In the United States, beer is a product category with broad cultural […]
ZX Ventures, Anheuser-Busch InBev’s venture capital arm, has acquired the remaining portion of beer ratings website RateBeer.com that it did not already own. Financial terms of the deal were not announced, but a spokesperson for ZX Ventures said the transaction had closed. ZX Venture’s full purchase of RateBeer comes after an initial investment was made […]
On Feb. 1, Karl Strauss Brewing Company kicked off a month long celebration of 30 years pioneering craft beer with an impressive line-up of limited release beers, an epic party and retro merchandise. At the center of the festivities was a city declaration naming on Feb. 2— the anniversary date of KARL opening for business— […]
Brewery Ommegang begins the new year with a new look. Working with CF Napa Brand Design in Napa, California, the brewery has thoughtfully redesigned every element of the brand to deliver packaging as elegant as its beer. #packaging “One of our goals was to make it easier for consumers to find our beers in the […]
Bud Light became the first beer in the United States to add a comprehensive on-pack serving facts and ingredient label, with the unveiling of a new secondary packaging design that will hit stores in February. In every aspect of their lives, people are demanding more and more transparency, and Bud Light wants beer drinkers to […]
In more great beer marketing people news Cascade Brewing has announced that Kirsten Karkanen will be taking on a new role of marketing associate for Cascade Brewing. Karkanen will be primarily responsible for managing the company’s social media platforms as well as working on design and graphics for the Cascade brand. It seems that women are […]
MadTree Brewing, the first modern Ohio craft brewery to can their beer, is rolling out redesigned cans beginning in early March. The new cans are part of a branding evolution that focuses on the brewery’s purpose, vision and values. The cans still retain original illustrations created by local artists and feature some unifying designs that […]
ROYAL OAK, Mich. — Effective Jan. 14, 2019, ROAK Brewing Co. located in Royal Oak, Michigan has named Aaron Lanctot their new Vice President of Sales and Marketing. Lanctot comes to us from Blake’s Hard Cider where he served as Director of Sales for the past three years. Prior to that, he was a Regional […]
HAMPTON, Va. — Brent Miles, former Head Cidermaker of Sly Clyde Ciderworks and original Head Cidermaker at Seattle Cider Company, announced that he is starting a new venture — Brown Hat Consulting. Brown Hat will provide consulting for the craft cider industry, specializing in helping new cideries, as well as breweries looking to expand into cider, […]
Peroni Nastro Azzurro, the premium Italian lager that has been bringing style to the world of beer for over 50 years and is the fastest-growing European import in the U.S. beer business, is embarking on its most significant global renovation in more than a decade. #packaging Inclusive of a modernized bottle design that features a […]
