It used to be pretty hard to really show people what the San Diego beer scene meant. Sure, you could have them take a taxi out to Miramar and visit a few establishments. But in 2016, there a couple ‘scenes’ that are making bold statements about what San Diego and its craft beer community are […]
Sites like indiegogo and Kickstarter have truly changed the way that marketing and commerce work in today’s marketplace. You can float ideas and see if they’re good or bad. You can test whether people believe what you believe. And ultimately, you can create cash without giving up any equity. Let’s review that last point one […]
I just got a new brewery investor proposal from a group of guys with a lot of passion as well as a great idea. They’re bootstrapping their new brewery concept. They’ve scrapped together almost enough cash to buy their equipment. They’re intellectual property (IP) is pretty good and their concept of distinguishing themselves from their […]
As a marketer, I have attended various conferences in the last year. Actually, I’ve been pretty busy when it comes to conferences! Here is a list of everywhere I’ve been over the last year: May 2015, San Diego $2000 (free if you’re on EO Board) Global Leadership Conference (GLC), hosted by Entrepreneur Organization (EO). I […]
Ok, I get that Denver and Portland don’t like it when San Diego proclaims itself as the epicenter of craft beer. Shoot, I think even Asheville probably tries to stake their claim. The funny thing about people in San Diego is that they don’t feel the need to stand up and shout from the rafters […]
