Karl Strauss Brewing Company has long been a proud supporter of Pink Boots Society through participation in yearly collaboration brews, funding of scholarships and donations and active involvement in local PBS chapters. Fresh off hosting the San Diego Pink Boots monthly chapter meeting at their Tasting Room earlier this year, Karl Strauss continues their commitment […]
Deschutes Brewery, the tenth largest craft brewery in the U.S. and family and employee owned since 1988, welcomes Neal Stewart, former VP of marketing at Dogfish Head Craft Brewery in Milton, Delaware. Stewart joins the leadership team in Bend as the new VP of marketing, bringing nearly two decades of craft beer industry and consumer-packaged […]
With consumers increasingly choosing cans over bottles and zero sign of a slowdown in this market share shift, Heineken is refreshing its brand identity with a generous splash of its iconic green color and bold red star to help pop on shelves and at accounts. Heineken is introducing a brand-new look to its cans, a […]
With the pace of change and the proliferation of competitors, craft brewery years can often feel like dog years, and at 13 years old Thornbridge Brewery was facing a midlife crisis. Having been one of the trailblazers of the craft beer movement, their brand now felt dated and dusty. They needed a brand that could […]
AB InBev’s Stella Artois is partnering with UK tennis championship Wimbledon to create limited-edition packaging which promotes the tournament. The redesigned packaging will be introduced from 7 May – 12 July across the brand’s product range, including its 330ml bottles, 440ml cans and bottle packs. Stella Artois claims that the “sleek” design of the packs […]
An industry association of 22 Japanese craft beer makers has launched a US marketing campaign as it aims to showcase the “authenticity, richness and unique flavour profile” of its craft beer offer. The ‘Drink in a New Language’ initiative is being carried out by association Japanese Craft Beer and JFOODO (Japan Food Product Overseas Promotion […]
Molson Coors has launched a ‘masterbrand’ for its Molson beer in Canada, featuring new packaging and branding. New cases, cans and bottles of Molson Canadian, Molson Export and Molson Dry will pay tribute to the brand’s Canadian roots and history, but in a forward-facing aesthetic. Partnering with design agency BrandOpus, Molson Coors said it aims to highlight […]
Scottish craft beer maker BrewDog is repackaging its flagship Punk IPA as Pink IPA in time for International Women’s Day. The beer was supposed to raise further awareness of equal pay and throw humour on many food and drink brands’ unimaginative way of appealing to women. The pink label and the name Pink IPA, BrewDog […]
To commemorate more than 75 years in market, Tecate is bringing back one of its original can packages, encouraging millennial beer drinkers and longtime brand loyalists to “Throw Back a Throwback.” Containing the same great beer known for its quality, unique crisp flavor and originality, Tecate aims to reach consumers who are responding to nostalgia […]
First introduced at Padres Beerfest in 2014, AleSmith Brewing Company is getting ready for the fifth anniversary of San Diego Pale Ale .394. Brewed in collaboration with Hall of Fame inductee, Tony Gwynn, this hoppy pale ale has become synonymous with the city where it was born. It all started in early 2014 when Tony […]
