With consumers increasingly choosing cans over bottles and zero sign of a slowdown in this market share shift, Heineken is refreshing its brand identity with a generous splash of its iconic green color and bold red star to help pop on shelves and at accounts. Heineken is introducing a brand-new […]
The North American Guild of Beer Writers, along with support from the Brewers Association, is now accepting applications for its second Diversity in Beer Writing Grant. The goal of this grant is to highlight the value of stories that can showcase diversity and inclusion – in all its forms and […]
When Gary Fish founded Deschutes Brewery 30 years ago in the town of Bend, Oregon, less than 100 craft breweries dotted the landscape. Today, the pioneering brewery is the tenth largest craft brewery in the country. It is also one of the most influential, based on the success of its […]
Peachtree Packaging & Display, a brand caretaker that designs and manufacturers custom, semi-permanent/corrugated and permanent point of purchase (POP) and Direct to Consumer Experiential Packaging graphic packaging solutions, is now the exclusive manufacturer of Recycooler, a reusable and recyclable, earth friendly cooler made from a minimum of 60 percent post-consumer product […]
From The Beer Institute Beer is a legal beverage meant to be consumed responsibly by adults of legal drinking age. Its origins are ancient, and it has held a respected position in nearly every culture and society since the dawn of recorded history. In the United States, beer is a […]
ZX Ventures, Anheuser-Busch InBev’s venture capital arm, has acquired the remaining portion of beer ratings website RateBeer.com that it did not already own. Financial terms of the deal were not announced, but a spokesperson for ZX Ventures said the transaction had closed. ZX Venture’s full purchase of RateBeer comes after […]
Brewery Ommegang begins the new year with a new look. Working with CF Napa Brand Design in Napa, California, the brewery has thoughtfully redesigned every element of the brand to deliver packaging as elegant as its beer. #packaging “One of our goals was to make it easier for consumers to […]
MadTree Brewing, the first modern Ohio craft brewery to can their beer, is rolling out redesigned cans beginning in early March. The new cans are part of a branding evolution that focuses on the brewery’s purpose, vision and values. The cans still retain original illustrations created by local artists and […]
Peroni Nastro Azzurro, the premium Italian lager that has been bringing style to the world of beer for over 50 years and is the fastest-growing European import in the U.S. beer business, is embarking on its most significant global renovation in more than a decade. #packaging Inclusive of a modernized […]
Green Flash Brewing Company is kicking off 2019 with a new logo identity and packaging refresh, as well as a new lineup for the year ahead. The 2019 Green Flash portfolio features the highly anticipated return of the original 7.0 percent ABV West Coast IPA alongside new beers, returning fan […]
