The Craft Beverage Modernization and Tax Reform Act (CBMTRA) was reintroduced in the U.S. Senate today with strong support from a broad group of industry trade associations including the beer, wine, spirits, and cider sectors. The legislation, which was first introduced in 2015 to recalibrate federal excise taxes and streamline […]
Bud Light became the first beer in the United States to add a comprehensive on-pack serving facts and ingredient label, with the unveiling of a new secondary packaging design that will hit stores in February. In every aspect of their lives, people are demanding more and more transparency, and Bud […]
In more great beer marketing people news Cascade Brewing has announced that Kirsten Karkanen will be taking on a new role of marketing associate for Cascade Brewing. Karkanen will be primarily responsible for managing the company’s social media platforms as well as working on design and graphics for the Cascade brand. […]
ROYAL OAK, Mich. — Effective Jan. 14, 2019, ROAK Brewing Co. located in Royal Oak, Michigan has named Aaron Lanctot their new Vice President of Sales and Marketing. Lanctot comes to us from Blake’s Hard Cider where he served as Director of Sales for the past three years. Prior to […]
HAMPTON, Va. — Brent Miles, former Head Cidermaker of Sly Clyde Ciderworks and original Head Cidermaker at Seattle Cider Company, announced that he is starting a new venture — Brown Hat Consulting. Brown Hat will provide consulting for the craft cider industry, specializing in helping new cideries, as well as breweries […]
Big Money spent on Super Bowl ads doesn’t nescisarily translate into big sales. Sometimes it’s an attempt to slow falling sales numbers. With Anheuser-Busch InBev (AB InBev) reportedly set to spend up to a record $34 million on eight commercials spanning a whopping 6.5 minutes of air time during the Super Bowl this year, a casual […]
As part of a Super Bowl strategy that involved placing an ad in each quarter of the game, Bud Light utilized its medieval universe to point out that competitor Miller Lite utilizes “corn syrup” in two separate Super Bowl ads. Anheuser-Busch InBev used three Bud Light Super Bowl ads by Wieden & Kennedy New York to […]
Beer marketing is about beer and marketing. The main thing both of those have in common is people. If you want great beer or great marketing you need great people. At #BeerMarketing our goal is help beer people get better at marketing and to help marketing people get better at […]
This is an excerpt from Peter Gasca in Inc Magazine. This is a fantastically insightful explainer of the differences between marketing, advertising and branding. Below is a small excerpt. Click at the end to read it in all its glory. “In order to explain and help others understand marketing–namely the […]
So many beer festivals. So many beers. Whats an aspiring beer company to do? Do you attend/pour at many or just a few? Local or regional or national? Those deeper questions will be for another deep dive article. But for now these are 5 really excellent beer festivals you should […]
