2018 CRAFT BEER BRANDING TRENDS
Our friends over at CODO Design wrote a really smart on design trends for 2018 in Craft Beer. Here is an excerpt:
Craft beer in 2018 is off to a fun start: 6,000+ breweries, major trademark infringement lawsuits, more acquisitions and closings, more mixed culture beer, glitter beer(?), and the continued craze that is hazy-juicy-milkshaky-New Englandy IPAs.
Along with a host of new branding trends, there are several major currents that are impacting the industry and driving these aesthetics themselves. Lager, cannabis, Walmart, the word “craft”—we have a lot to discuss. Let’s dive in.
The top craft beer branding trends
- COLOR FOR SKU DIFFERENTIATION
- DENSE & THICKLY-ILLUSTRATED
- BRIGHT WHITE
- FULL PHOTOS
- MURDERED OUT
- THROWBACKS
