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ShinDigger Brewing uses New Cepac Sustainable Beer Packaging Solution

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Manchester-based ShinDigger Brewing Co has partnered with Cepac to create sustainable packaging for its full product range. ShinDigger approached Cepac, the corrugated packaging producer, to develop a shelf-ready, sustainable product for the brand’s 12-packs of 440ml cans. In a move to reduce its impact on the environment, the brewer has replaced a tray and shrink […]

Beer Branding: Snake River Brewing 25th Anniversary Rebrand

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In the spring of 2019, Snake River Brewing in Jackson Hole, Wyoming celebrated 25 years of opening its doors and slinging beers. In celebration of this milestone, Snake River Brewing has announced a rebrand that will impact the visual look of the logo, can art, tap handles, website and merchandise. Stylist choices for the rebrand […]

Beer Sponsorships: Boulevard Brewing Co. Signs Royals Whit Merrifield to Sponsorship Deal

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Boulevard Brewing Company, the Midwest’s largest craft brewery, has announced details of the first endorsement of a craft beer by a Major League Baseball player. Kansas City Royals’ second baseman and outfielder Whit Merrifield will star in Unfiltered Whit, a campaign for Boulevard’s classic Unfiltered Wheat Beer. The campaign includes advertising, merchandise, a sweepstakes and […]

Holy Hell: Dogfish and Boston Beer Merge. Can the World Still Turn?

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The Boston Beer Company and Dogfish Head Brewery to Merge, Creating the Most Dynamic American-Owned Platform for Craft Beer and Beyond Cash and Stock Transaction, Valued at Approximately $300 Million, Combines Two Award-Winning Craft Beer Pioneers with Unrivaled Brewing Expertise and Portfolios of Leading Beer and “Beyond Beer” Brands BOSTON, MA, May 9, 2019 – […]

Beer Branding: The Brew Kettle Announces Branding Refresh

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Strongsville, Ohio-based brewery The Brew Kettle made multiple announcements. First, they will begin transitioning their lineup of beers from 12 oz. bottles to 12 oz. cans, with a complete branding refresh. The brewery hired Ohio-based artist Clint Davidson to lead the updated designs. The first release of new cans hit the Cleveland market last week with the […]

Beer Branding: Perrin Brewing Company Refreshes Brand

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Perrin Brewing Company has announced an exciting design update. The refresh kicked off in January, with the introduction of a sleek new logo, which was followed by updated cans and secondary packaging. All redesigned packaging across the brewery’s line-up of liquids is now appearing on shelves across Michigan. Perrin began crafting high-quality and consistent beer […]

Beer Packaging: Manayunk Brewing New Beer Can Designs

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Manayunk Brewing Company (MBC), located on the Schuylkill River in Philadelphia is announcing a complete can rebranding along with their 2019 release calendar. MBC has had a variety of label designs over the years that varied from flavor to flavor. With a rebrand in mind, Head Brewer Evan Fritz wanted to keep a consistent look […]

Beer Packaging: Pride Pils Cans by DC Brau, Designed by Artist Maggie Dougherty

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DC Brau (www.dcbrau.com) and The Washington Blade (washingtonblade.com) are thrilled to announce this year’s winner of the 3rd annual Pride Pils Can Design competition is local DC artist Maggie Dougherty (dockertycreative.com). Her vibrant and inspiring label depicting notable LGBTQ Activist and prominent Stonewall figure Marsha P. Johnson, best known for her tireless work on behalf […]

Beer Sponsorships: White Claw Seltzer to Sponsor the Kentucky Derby

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Today, White Claw Hard Seltzer – the number one selling hard seltzer in the nation1 – announced its plans to serve as the first-ever hard seltzer sponsor of the Kentucky Derby. As the category leader with 54 percent share, volume and velocity within the hard seltzer space2, White Claw will celebrate the event’s many traditions […]

Beer Sponsorships: Athletic Brewing Company to Sponsor AVP Pro Beach Volleyball Tour

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Athletic Brewing Company is proud to announce that they have partnered with the AVP (Association of Volleyball Professionals) Pro Tour to sponsor five tournaments nationwide this season. With 35 years of experience bringing the highest level of volleyball to their fans, Athletic is excited to now offer them the highest level of refreshment. The only […]

Beer Packaging: Bell’s Brewery Unveils Refreshed Packaging

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Bell’s Brewery is proud to announce brand new #beerpackaging looks for two of its oldest craft beers. Beginning in April, fans will start to see refreshed packaging for Bell’s Porter (5.6% ABV) and Bell’s Kalamazoo Stout (6% ABV). Inside will be the same Bell’s beer fans have loved from the beginning. “We’ve been brewing both […]

Beer Branding: Dustbowl Brewing Rebrands

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Established in May of 2009, Dust Bowl Brewing Co. is fast approaching its ten year anniversary. And while the milestone is just around the corner, the growing company took last year to evaluate its industry positioning and brand development. “We knew 2019 was going to be a big year for us,” commented Brett Tate, founder […]

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Beer Business: Brewery Connections Poster (With Updates)

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Michael Tonsmire is a tour de force in the sour beer world. His bio is short but sweet. The Mad Fermentationist, beer blogger. Co-founder @SapwoodCellars. Author of American Sour Beers: Innovative Techniques for Mixed Fermentation. http://themadfermentationist.com He also created this very useful, constantly updated poster to track all th various…

Social Media Stats

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Stay On Top Of The Trends We know how time-consuming it is to stay on top of social media trends. Our friends (and social media marketing experts) at Fandom Marketing have a constantly updated, always fresh social media stats page that will blow your mind. The Fandom Marketing team lives…

Beer Branding: Dustbowl Brewing Rebrands

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2018 CRAFT BEER BRANDING TRENDS

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Our friends over at CODO Design wrote a really smart on design trends for 2018 in Craft Beer. Here is an excerpt: Craft beer in 2018 is off to a fun start: 6,000+ breweries, major trademark infringement lawsuits, more acquisitions and closings, more mixed culture beer, glitter beer(?), and the continued craze…

Brewery Marketing On A Budget

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Valpak has a great little article on 5 marketing tips for creative marketers. : The craft beer scene has exploded in recent years, making up $26 billion of overall U.S. beer sales in 2017 alone. This rise in popularity has contributed to a rise in the number of breweries across the country.…

How Heineken Used Marketing To Become A Top Global Brand

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A really excellent writeup of how approached marketing with four different strategies. Exceprt below Heineken ranked #30 on Forbes’ list of top regarded companies. As of 2017, its full-year revenue is worth $23 billion! How did it became one of the most well-known beer brands in the world? In part, through creative…

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Beer Business: Brewery Connections Poster (With Updates)

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Beer Marketing People: Deschutes Brewery Hires New VP of Marketing

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Deschutes Brewery, the tenth largest craft brewery in the U.S. and family and employee owned since 1988, welcomes Neal Stewart, former VP of marketing at Dogfish Head Craft Brewery in Milton, Delaware. Stewart joins the leadership team in Bend as the new VP of marketing, bringing nearly two decades of craft beer industry and consumer-packaged […]

Beer Marketing People: Boston Beer Brings on New CMO

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The Boston Beer Company, Inc. (NYSE: SAM) (the “Company”), brewers of Samuel Adams beers, announced today that Lesya Lysyj will be joining the Company as its Chief Marketing Officer in April, where she will have primary responsibility for overseeing the Company’s planning, development, and execution of its brand development, marketing, and advertising initiatives. She will […]

Beer Marketing Jobs: Graphic Designer/Marketing Coordinator – Elite Brands CO

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ABOUT US: Elite Brands of Colorado is a company with a lifetime of experience in the alcoholic beverage distribution industry. Nationally recognized as the 2017 “Craft Beer Wholesaler of the Year”, we consider it an honor to represent the finest producers of beer, wine, and spirits from around the world throughout Colorado. ABOUT YOU: We […]

Beer People: Constellation Brands Brings in New VP of Digital Marketing

Constellation Brands, Inc., a leading beverage alcohol company, announced that Karena Breslin has been promoted to senior vice president, digital and media. In her new role, Breslin will provide leadership and strategic direction to Constellation’s media, e-Commerce, digital marketing and marketing technology teams, continuing to drive best-in-class results for Constellation’s brand marketing efforts in beer, […]

Beer Marketing Jobs: Odell Brewing Hiring a Marketing Project Manager

Since 1989, the culture of family and collaboration has thrived, fostering a brewery full of beer-centric people. It is this passion for beer that inspires Odell Brewing to create quality, hand-crafted and innovative brews. Odell Brewing is committed to providing exceptional service to its customers while making positive contributions to their co-workers and community through […]

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Beer Marketing Jobs: Fort George Brewing Director of Marketing

Fort George Brewery is announcing its search for a Marketing/Sales Director. The Marketing/Sales Director position oversees all efforts that drive sales and promote the brand, story, and culture of Fort George Brewery. Fort George Brewery is a growing company which operates two separate breweries (small-batch and production/packaging), a craft-only distributorship, two full-service destination restaurants, and a […]

Beer Marketing Job: Liberation Brewing LA/OC Sales Rep/Brand Provocateur

Liberation Brewing Co. (5bbl production brewery and tasting room in Long Beach, CA) is looking for a Sales Rep. to join our crew of unbound beer zealots. It is year 2 of our craft brewing journey and growth abounds. If you have a passion for craft beer, know the LA/OC beer markets, and have a thirst […]

Beer Marketing Jobs: Saint Archer Brewing, Sales & Marketing Representative – Arizona

Sales and Marketing Representative – Arizona Saint Archer Brewing Company has an opening for a self-motivated individual who is ambitious and ready to make a difference. Qualified candidates must be outgoing, goal-oriented and have a passion for craft beer. In this dynamic position, you will be an ambassador for our brand and beer while helping […]

Beer Marketing Job: Maplewood Brewing Part Time Brand Ambassador

Maplewood Brewing is hiring 2 Part Time Positions Available: Brand Ambassador specific to South Chicagoland. Brand Ambassador specific to NW Indiana. Responsibilities: Conduct samplings and promotions with existing On & Off Premise Accounts. Set up all required equipment and attend Regional Events and Festivals. Represent Maplewood in the market in a professional and positive manner. Follow […]

Beer Marketing Job: John Hass Assistant Marketing Manager

Associate Marketing Manager This position balances strategic direction and oversight with direct development and implementation of marketing campaigns and promotions, coordinating cross-functional project teams, and deriving insights from analysis to build customer relationships and improve our organization or brand’s market position and impact. This role also supports in-house and agency marketing efforts by analyzing customer […]

Beer Marketing Job: Hops N Grain- Sales and Marketing

Hops & Grain Brewing was started in 2011 with a passion for community engagement, environmental stewardship and product quality innovation. In our 7 years of operations we’ve grown into two locations in Austin and San Marcos, TX and we have recently completed construction of our new production facility. We are looking for a driven, passionate […]

Beer Marketing Job: Director of Brand & Marketing – Crooked Hammock

JOB DESCRIPTION Director of Brand & Marketing – Crooked Hammock Crooked Hammock Brand OverviewLaunched in 2015, Crooked Hammock Brewery is a brand geared towards lovers of the ‘Backyard Beach Escape’ and lovers of the coastal lifestyle. As we define it, Backyard Beach Escape evokes the feeling of your trip to a beach getaway where you […]

Beer Marketing Jobs: Harpoon Brewing Digital Marketing Manager

POSITION OVERVIEW The Digital Marketing Manager reports to the Vice President of Marketing and leads the development and delivery of all Harpoon and UFO digital marketing across our owned channels. These channels include web, email, and social media. Given the ever-increasing role of digital communications, the Digital Marketing Manager will drive the creative process for […]

Beer Marketing Jobs: DIGITAL MARKETING DIRECTOR – CANarchy

Description Objective This position will lead the digital marketing practice for the CANarchy Craft Brewery Collective. Working closely with our breweries, this role will be charged with developing and implementing a 360 digital marketing practice including social, content, media, search, and more. Reporting to the VP Marketing, the Director of Digital Marketing will be positioned […]

Beer Marketing Job: Baja Brewing, Sales & Marketing Coordinator/Office Manager

We are looking for a motivated responsible person to manage our home office in Manhattan Beach, organize and run companies marketing events, and perform account relations. This individual must be self-motivated, outgoing, and extremely likable. Their responsibilities will include, but are not limited to the following: Managing and preforming simple office duties at our office […]

Beer Marketing Job: Cigar City, Marketing Manager

Description Objective The Cigar City Marketing Manager is a premier role at one the world’s most highly-regarded breweries. This position will oversee all marketing efforts on behalf of the brewery. Reporting directly to the COO, the Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans in order to attract new consumers, retain […]

Beer Marketing Jobs: Graphic Designer/Marketing Coordinator – Elite Brands CO

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